Agenda

March 5th 2010

9.00 AM NETWORKING RECEPTION AND REGISTRATION

10.00 AM OPENING KEYNOTE

The Way Forward for Navigation -
Market Analysis and the Most Critical Emerging Trends for 2010

• Get the breakdown of the most important navigation trends; Analyse the effect of the off-deck revolution, the future for connected PNDs and crowd sourced navigation content
• Get a five-year European shipment and revenue forecast for each navigation form factor
• Hear about he latest new navigation form factors and user interfaces
• Find out exactly how Google will impact the navigation chain in the US and Europe
• Beyond business models: Get an analysis of the few options left for the navigation providers
• Discover what role open APIs and predictive traffic will play in the market

Dominique Bonte, Research Director – Telematics & Navigation, ABI Research

10.20 AM PRESENTATION

How to Increase Connected Services Usability and Reduce Driver Distraction

• Get the latest market data on the effect of multimodal voice user interface on reducing driver distraction
• Find out how to increase adoption of connected services through clever integration and optimisation of the User Interface
• Identify the application and vertical markets that will benefit from voice input
• Discuss the future usage and opportunities linked to better quality and wider usage of TTS and Voice Rec; incl. case studies on in car advertising, voice recommendation, voice search….

Arnd Weil, General Manager, Automotive, Nuance Communications    

11.20 AM PANEL DISCUSSION

Trends and New Strategies for In-Car Navigation Providers

• Defend or embrace? How can car manufacturers best react to the smart phone tsunami
• Discuss the benefits vs risks involved in integrating mobile UI and applications in the vehicle- How will this trend affect the inline fitted PND market?
• Examine the present and potential connected services market and identify the winning pricing, marketing and content models
• Eco-navigation: Just Green PR? Find out about the long-term prospects of eco-navigation based on the most recent developments
• Get an update on the standardisation work being done to enable long-term navigation updatability and credibility

Dr. Vesa Luiro, Director Automotive Services, Nokia

Martin Wiecker, Research Engineer, Ford Motor

Henning Wiefelspuetz, Senior Business Development Executive, Garmin Automotive

Alexander Asner, Senior Product Manger, Navigation Solutions, Elektrobit

Moderator: Richard Robinson, Principal Analyst, Automotive, iSuppli Corporation

12.10 PM PRESENTATION

Answering the Promise of Future Navigation Services Today

• How to deliver on the key end-consumer benefits of next gen navigation systems - time and fuel savings

• ADAS and Crowd Sourcing: Investigate solutions to enhance vehicle safety and efficiency via a reliable community input methodology

• Get success stories and case studies detailing the potential of connected services throughout various vertical markets

Jonathon Husby, Vice President - Navigation, TomTom

1.40 PM PRESENTATION

A vision of the Future of Navigation and Location Based Services

• Learn how the convergence of mobile technology and the demand for location-awareness affects consumers and the services and device choices they make
• Explore the key trends in the Navigation market and how this will influence consumer behavior and business models
• Understand how the future of map and enhanced visual content data will impact the LBS applications of tomorrow in a connected environment
• Get the latest on advanced data collection technologies for next generation of enhanced products

Serge Bussat, Vice President Consumer & Wireless Sales Europe, NAVTEQ

2.00 PM PANEL DISCUSSION

The New Beginning for Geo-Enabled Content

• Define the most profitable type of geo-content and analyse the top content channels of the future

• Identify ways to make content pay through effective targeting, distribution and cost management

• The base map market has suddenly opened up. Debate how high end map companies will evolve and how map data set providers will compete with FREE

• Find out more about the future of location based services on navigation systems and smartphones. What sort of content are we likely to see location enabled?

• Discuss the effect of open API, social marketing and User Generated Content in the geo-located content market

• Identify the current challenges in real time traffic data quality, distribution and pricing and highlight winning business models through real life case studies

• Pick up on the latest trends and share ideas on how to increase the traffic user experience on connected services for PND, mobile and in-car.

Kush Parikh, Senior Vice President Business Development, INRIX

Fraser Campbell, CEO, Wcities

Klaus Kremer, Country Manager Central Europe & Benelux, ALK Technologies

Sam Critchley, Co-Founder & Vice President – Products, Gypsii

Antti Saarinen, CEO, Whatamap

Moderator: Dominique Bonte, Research Director – Telematics & Navigation, ABI Research

2.50 PM PRESENTATION

Everything’s Connected. Now what?

• Have all ‘connected PNDs’ been resounding disasters? Why have they not succeeded? 
• Understand how ‘navigation’ is no longer the key part of your product
• “Ordo Ab Chao” – Understand how to bring order from chaos
• Leading a revolution is one thing, now prepare to face the challenges after the dust settles 

Jim Nardulli, Senior Vice President - Sales, NNG Global Services

3.40 PM PANEL DISCUSSION

The Impact of Mobile and Smart phone Navigation

• Understand how mobile and traditional navigation end up differentiating themselves Define the value proposition each platform will focus on in 2012
• As smart phone navigation is approaching PND quality, will there still be space for both platforms? Identify new trends and services that will push the quality of the navigation service experience towards the mobile phone despite current form factor disadvantages
• Discuss where mobile navigation will source most of its revenue and identify the role of navigation based services
• Identify whether the future is based on on-board or off-board architecture and how each model affects the navigation eco-system
• Get up-to-date data on how many consumers use their mobile for navigation and how many use it in the car

Simon Glassman, Director Vertical Marketing, EMEA, Tele Atlas

Dr. Wieland Holfelder, Director Engineering, Google

Fabrizio De Liberali, Product Manager - Mobile Applications, Vodafone

Serge Bussat, Vice President Consumer & Wireless Sales Europe, NAVTEQ

Moderator: Joanne Blight, Director, Automotive and Telematics Practice, Strategy Analytics

4.30 PM PANEL DISCUSSION

Evolution and Trends in Connected Navigation Services

• Find out if connected services are the way forward for OEM and discover how mobile device manufacturers can move towards a global model for traffic and connected services
• Discover how PND manufacturers are addressing connected services as a growth market and how they position themselves in the market
• Debate if live service is going to be a success in the 2010 PND business and discover if it will compensate the shrinking growth margin of PND
• Find out about different approaches and discover the right business model for connected services for your business in mobile and PND
• How quickly are consumers adopting different sales models? How is the price point changing?
• Augmented Reality – Define whether AR can become a user interface or a content channel for navigation or is it just fad?

Piotr Wesolowski, Wholesales Marketing Manager, T-Mobile

Jörn Watzke, Vice President - Product Line Management, Navigon

Roy van Keulen, Vice President - e-Commerce, TomTom

John Fisher, Manager, Customer Marketing, EMEA, NAVTEQ

Moderator: Danny Kim, Analyst & Global Manager, Portable Devices & LBS, iSuppli