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Workshops

	*MMA Breakfast Workshop*			*MMA Breakfast Workshop*
Day 1. The "Why" of Location-enabled Mobile Marketing: Understand Location as Key for Creating Customer Value and Engagement The Mobile Marketing Association and the leaders of is its Location Committee show you how effective use of location is a key factor in driving value for both your firm and your customers. In this session we'll review location's role within branding, commerce, relationship social media and customer care marketing			Day 2. The "How" of Location-enabled Mobile Marketing: A Review of What it Takes to Get the Job Done The Mobile Marketing Association and the leaders of its Location Committee show you exactly how to develop and launch location-enabled mobile marketing programs. We'll accomplish this dissecting location enabled-mobile marketing programs and shedding light on their core elements

	*The Location Based Marketing Association*			*The Location Based Marketing Association*
Day 1. Integrated Media: The Path To Location Based Revenue The LBMA will discuss ways to combine mobile with digital signage, billboards, print and even TV. The session will focus on cross-platform integration and help to guide marketers in a new way of thinking that seeks to increase ROI on all aspects of their advertising programs			Day 2. Measuring Location Based Success Analytics are a crucial part of understanding the success or failure of a campaign. This session looks at case studies from Geotoko.com, Valuevine, MomentFeed and others as location-based marketing and analytics campaigns for large brands, agencies and small businesses

	*The Location Forum*			*The Location Forum*
Day 1. The Location Business Lab: Enabling Your ROI Many companies wanting to leverage location in their business are unsure how to go about it and what sort of ROI they can expect. The Location Forum’s Business Lab provides a mechanism for collaborating on location-based projects whether they are well formed or in need of some socializing			Day 2. User Requirements for Location Across the Value Chain The Location ecosystem is a vibrant value chain but also one with lots of confusion about user’s requirements. This workshop will use the value chain concept to illustrate the different types and levels of user requirements across the value chain for capabilities such as: improving operational efficiency, increasing marketing effectiveness and reducing risk

	*Wireless Communications Alliance LBS SIG*		*Mike Schneider and Aaron Strout (co-authors of Location Based Marketing for Dummies)* Using Location-Based Services for Deals and Discovery Join Aaron and Mike as they talk about how brands can use LBS to unlock the power of deals to drive acquisition and loyalty, and the wonder of discovery to manufacture serendipity
Think Global, Work Local: Location-Based Technology Innovation in the Silicon Valley The WCA LBS SiG will showcase some of the local companies that continue to contribute the innovation of LBS worldwide

*Interactive Advertising Bureau* Session details to follow…

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Workshops and
Seminars run by:

Naomi Hands
VP North America
TheWhereBusiness
Tel: +44 (0) 207 375 7513
Toll Free: +1 800 814 3459 ext. 7513


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