Get Expert Insight from Sprint on Indoor Navigation, Proximity Marketing and Much, Much More

Indoor navigation has huge potential, proximity marketing being a fundamental part of this. Many argue that the Mobile Operators hold the key to this potential, and it’s clear that operators, like Sprint, are making inroads in this area.

TheWhereBusiness recently spoke to Phyllis Reuther who manages the Advanced Technology Lab at Sprint. Reuther researches mobile behavior and creates new mobile technologies for Sprint and in this podcast she gives her prediction for the future and talks about Sprint’s initiatives.

“Ultimately, indoor navigation segways into proximity based marketing. And proximity based marketing means that you’re able to directly market to someone who is in a location at a particular time” Phyllis Reuther, Sprint

You can download the podcast with Phyllis Reuther now, by entering your details on the right hand side

By downloading this exclusive podcast you’ll:

• Find out what services can be offered to the consumer and the benefits for marketing agencies and mobile operators
• Analyze the technological challenges of providing real-time targeted services to an individuals, especially relating to accuracy and sensors
• Beyond proximity marketing – Discuss the other uses for indoor mapping in healthcare, public sector and emergency scenarios
• The role of mobile operators in the indoor ecosystem in terms of individual targeting and application developers

Enter your details now on the right hand side and you’ll be able to access the podcast immediately.

I hope you find this content valuable and if you have any feedback please do not hesitate to get in touch.

Kind regards,

Naomi

Naomi Hands
VP North America
TheWhereBusiness
Tel: +44 (0) 207 375 7513
Toll Free: +1 800 814 3459 ext. 7513
naomi@thewherebusiness.com

Yes!  Please send me this exclusive podcast with Phyllis Reuther from Sprint.

Enter your details, and hit submit and you’ll immediately be sent a link to this unique content.