Utilize Context Advertising and Local Search to Secure Profits and Maximise Revenue

Attendee List Announced! Click here to see who you will meet

The Location Based Services market is booming and companies that figure out how to capitalize on this emerging trend are going to see huge profits. However one essential question remains how do you monetize your LBS solution?

The Location Business Summit USA will bring you the answer.

Download the PDF brochure now

The Location Business Summit USA brings together key companies from across the ecosystem, with over 30 top speakers, 200 hundred plus attendees and a highly focused agenda which gets to the core of local search, optimizing content, monetizing context and harnessing the hype behind Location Based Advertising and the ‘Check-in’.

Agenda Highlights Include

• Evaluate the current market and key profit potential - Get an exclusive look at the current LBS market, understand the effects of consolidation and get key insights into business models for the future
• Optimize local search – Examine local search for mobile, discuss ad models and monetization opportunities, examine the use of local data in revenue management
• Understand where we are now with LBA - Get to grips with advertisers’ wants and needs, examine LBM, push marketing, the coupon and sponsored POI, and get vital knowledge on the best ways to monetize with LBA
• ‘Proof of Presence’ and the impact of Location Based Social Networking - Cover the impact of Facebook, Foursquare, Twitter and the ‘check-in’, debate whether this is the future of the LBS industry, explore user experience and understand how to utilize the hype to grow your business
• Key strategies for Data and Content- Infer trends and analytics through data, understand user generated vs propriety content, privacy management and get to grips with the future of matching data points

Download the PDF brochure now and receive free presentations from last years event

The influx of free services, the expectation of slick and accurate offerings and the rise of Location Based Marketing are all changing the way money can be made and business will be done.

Don’t miss out on vital strategies to navigate the tricky waters that lie ahead. Attend The Location Business Summit USA and pave a path to profits for 2010 and far beyond.

Complete list of Topics and Speakers

A fantastic gathering of some of the most knowledgeable people in the industry. It was amazing how much we accomplished in such a short time

VP Marketing & Product Management, WaveMarket

“Mobile paid search spending is expected to grow 45% to $295.4
Million in 2010 and potentially reach $1.2 billion by 2012” (eMarketer)

The rise and promise in Local Search, Location Based Advertising and the 'Check-In' has been apparent over the last few months with key companies such as Facebook and McDonalds jumping on board. However LBS providers need to understand the wants and needs of advertisers and brands, what sort of Location Based Marketing consumers really want and how to best capitalise on this trend.

At The Location Business Summit USA you will get a full run down of where advertising and marketing business models stand and key profit strategies for local search. Hear from Oglivy, Brightkite and the Mobile Marketing Association as they break down what advertisers are looking for, moving beyond the Mobile Banner Ad, and getting to grips with the effect of Location Based Social Networking.

If you want to get to grips with one of most promising monetization opportunities in LBS don’t miss this comprehensive breakdown off everything you need to know to give you business the edge. 

To view the full agenda click here

Whilst LBA and Local Search are currently capturing most of the LBS hype it is clear they are not the only path to profits.

Location data can still offer a great monetization opportunity. Discovering how to utilize context and build understanding from data will provide a winning strategy to monetize your solution.

Nonetheless key questions still remain, how do you make the most out of data, who is buying it and where does the real value lie?

The Location Business Summit USA will tackle these key questions, whilst also allowing you to get to grips with new technologies such as Augmented Reality, and deal with the problems of platform fragmentation and privacy.

The Location Business Summit USA is your golden ticket to a future paved with strong business models, clear profits and winning strategies.

See full list of speakers

It seems clear that the time to capitalise on the LBS growth is now. Consumer interest coupled with the meteoric rise of smart phones and an evolving mobile broadband infrastructure has led many industry watchers to expect the next few years to see unparalleled growth across all sectors of LBS.

“Location-based services will be a $13 billion business by 2013”
(ABI Research)

But big growth raises big questions such as:

• What’s the best way to tackle privacy issues and avoid negative consumer backlash?
• What LBS services do users want, what are they willing to pay for and how much control do they want over their data?
• With handset markers and other big players bundling in LBS services as free value adds, how can smaller companies monetize their services?
• How is the market going to consolidate and what will this industry’s value chain look like in five years time?
• What industry standards are likely to emerge for Location Based Advertising (LBA) and how will they be regulated?

If you arm yourself with the latest forecasts, predictions and analysis of these vital questions you will be in a strong position to make the smart strategic choices that will secure your future in the LBS industry.

This is why The Location Business Summit USA 2010 was created – so that you have one place to go to in order to get the information and contacts you need to make your LBS company thrive.

 The current surge in LBS use is just the beginning, now is the time to set your game plan for the next few years - if you wait or make uninformed decisions, you will lose out to your competitors.

Join 200 key executives and 30 plus top level speakers in San Jose on 14-15 September and develop the key business models and profit strategies you need to succeed.

You need key business intelligence. You need high level contacts. You need The Location Business Summit USA. Book your seat today

Register now at a discounted price

Here's what last years delegates had to say...