2 Info Packed Days, You Won't Find Anywhere Else

Day One Day Two

• How do you paint a vision that captures the attention and excitement of the executives you pitch to?
• Realize the importance of creating a common language and marketing plan that bridges departmental silos
• Learn how to market – and sell – the vital competitive advantages of Location Intelligence across the enterprise and win new market share

Amy Fobes, Principle, GeoCommunica

Presentation: 09:05 – 09:30

• Discover the strategies used to gain the best possible results from Location Intelligence
• Hear case-studies illustrating the specific applications of Location Intelligence
• Uncover the do’s and don’ts when trying to fully implement Location Intelligence
• Understand the value of LI to one of the US’s largest retailers

Jillian L. Elder, Senior Manager - Enterprise Geographic Information Services, Walgreens

Presentation: 09:30 – 09:50

Super Panel: Gain Real Business Insight into Location Intelligence From A Super Panel of End Users

• Find out what works and what doesn’t in Location Intelligence from experts in retail, logistics, real estate, and business intelligence
• Discuss how to integrate Location Intelligence in the Enterprise, the ups and downs
• Know your customer: understand what the end user really wants
• Is it all good news? Get to grips with the challenges faced when integrating a LI solution into a global enterprise

Jillian L. Elder, Senior Manager - Enterprise Geographic Information Services, Walgreens
Dana Pickup, Sr. Manager of Finance & Strategy, Store Innovations, Wal-Mart
Todd Hollenbeck, Director- IT, Fedex
Andre Parris, Head of Commodities & Energy, Americas, Thomson Reuters
Wayne Gearey, PhD, Senior Vice President Location Intelligence, Jones Lang LaSalle Americas
Chris Aron, Sr. Product Marketing Manager-Advanced Mobility Solutions, AT&T

Panel: 09:50 – 10:40

Networking Coffee Break

10:40 – 11:10

Case-Study: Get To Grips With The Application of LI Within One Of The Largest Big Box Retailers

• Hear how Visualisation techniques of Location Intelligence improve decision making
• Discover the ROI that implementation of LI technology has and look at the over positive drivers behind it  had
• Realise the important of Location Intelligence when analysing site management decisions   

Dana Pickup, Sr. Manager of Finance & Strategy, Store Innovations, Wal-Mart

Presentation: 11:10 – 11:25

Presentation: Enabling a Smarter Enterprise and Beyond

• Leverage the power of spatial data to drive profitability, growth and efficiencies
• Gain insight into how organizations are leveraging Location Intelligence across their organization
• Provide on-demand access for customers to provide current and relevant insight and answers when and where they want it.

Cynthia Williams, Global Director of Product Marketing,  Pitney Bowes Software

Presentation: 11:25 – 11:50

Presentation: Increase value of Business Intelligence Using Geospatial Standards

• Avoid creating fragmented silos of geospatial BI data, definitions and tools
• Derive additional business benefit / return on investment from intelligent location data
• How to manage the transition of spatial and non-spatial data into multi-platform enablers

George Percivall, Chief Architect and Executive Director of the OGC Interoperability Program, OGC

Presentation: 11:50 – 12:10

• Hear an overview of the US laws that will affect your business
• Understand the usage rights of the data sources you require in individual markets
• Opt in versus opt out:  How to educate your customer to ensure retention
• Case studies from firms that manage privacy data efficiently – and legally

Andrew Sacks, Vice President in the Legal, T-Mobile USA 

Presentation: 12:10 – 12:40

Roundtable Lunch Break

12:40 – 14:10

Keynote: Geographic Information Systems That Work For A Global Enterprise

• Discover how to develop GIS services for the enterprise
• Appreciate the advantages of Leveraging Cloud technologies to deliver GIS solutions
• Gain insight to how FedEx delivers customer value with GIS technologies

Todd Hollenbeck, Director- IT, Fedex

Keynote Presentation: 14:10 – 14:40

• What are the key cloud selection criteria?
•  Discover the advantages of a cloud based system and learn about critical nuances between desktop and software
• Business Models within the cloud Best practice: How to easily integrate within the cloud, form successful partnerships and be sure of the best inputs to create the best product
• Overcome the challenges of migrating from a desktop application to the web

Beny Rubinstien, Sr. Specialist Business Development Manager & Marketing Lead – Cloud Computing, Microsoft Azure

Presentation: 14:40 – 15:05

• Ensure the provider has taken the proper security measures to protect their information: essential steps that must be demonstrated
• Understand US law regarding data privacy within the cloud and protect your business from liability
• How to efficiently adapt workflows and maximize profitability

Beny Rubinstien,Sr. Specialist Business Development Manager & Marketing Lead – Cloud Computing, Microsoft Azure
Kevin Christensen, Sr. Director of Business Development & Marketing, CalAmp
Todd Hollenbeck, Director- IT, Fedex

Panel: 15:05 – 15:50

Privacy Panel: Location is Not Black and White

• The ability to infer new and better information from it makes it a competitive advantage; but that can also result in unintended consequences.
• This panel will discuss the opportunities and risks associated with the collection, aggregation, and distribution of location data. 
• This is not your ordinary privacy panel. Come hear frontline business discussions on issues that affect product and service development, and the customer facing and operational uses of location data.

Moderator: Natasha Léger, LBx Journal/The Location Forum
Panel:

Kipp Jones, Skyhook Wireless
Paul Barrett, AsterData
Chris Aron, Sr. Product Marketing Manager-Advanced Mobility Solutions, AT&T
Plus More TBA

Panel: 15:50 – 16:30

Networking Coffee Break

16:30 – 17:00

Presentation: Discover The Most Profitable Way To Monetize And Sell Your Data, And Get The Most Out Of ‘Big Geo Data’

• What elements of today's geo data are proving truly valuable for monitization
• How to extract real business value from geo data - applications and case studies
• Tools, techniques and processes for performing analysis on data
• Privacy, what's the real story, concerns, opportunities, pitfalls
• Where is all this going, with more and more geo data being created every day what does the future hold?

 Duncan McCall, CEO, PlaceIQ

Presentation: 17:00 – 17:20

Presentation: What’s On The Horizon For Data Visualisation and Augmented Reality?

• Don’t be late to the party: How fast is data visualization developing, and what’s the best way to catch up?
• How do you integrate this Augmented Reality with your existing data to produce visual technology for advanced analytics?
• Is it more than just a gimmick? Discover how Augmented Reality can give you the edge for data analytics
• Is visualization a genuine money-spinner for your business?

Geoff Zeiss, Director of Technology, Autodesk

Presentation: 17:20 – 17:40

Networking Drink Reception

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Presentation: Hear Expert Opinion On The Top 10 Things You Need To Know To Drive Your Business Forward

• With over 20 years’ experience in the space Francis Rabuck discusses what are going to be the major innovations for the future
• Don’t miss out on strategies and revolutions that could help maximise your profit for the future
• Discover the advances of tomorrow and the key trends of today to be on the cutting edge of what is best

Francis Rabuck

Presentation: 09:00 – 09:30

Presentation: Find Out How To Achieve Your Strategic Objectives By Utilizing Location Intelligence

• Hear Case studies and examples of successful implementation from financial services to Catastrophe modelling
• Discuss the inevitable convergence of business analytics and geospatial data in the public and private sector  
• Understand the business value of Location Intelligence to create winning strategies with converged technologies

Craig Bedell, Worldwide Industry Executive, Business Analytics Software Group, IBM

Presentation: 09:30 – 10:00

Spotlight on Data

Case Study: The Thomson Reuters Experience Of Harnessing Intelligent Information For Enterprise

• Insightful information to help you make better data buying decisions
• Learning more about providers’  collection and distribution rights of providers – facts you must have to avoid litigation
• See how Thompson Reuters aggregates huge amounts of data to uncover key trends and connections
• Chicago-based crop forecaster Lanworth (a recent Thompson Reuters acquisition) talks you through the application of their agricultural data management, analysis and quality strategies

Andre Parris, Head of Commodities & Energy, Americas, Thomson Reuters
Dr. Nick Kouchoukos, Global Head of Agricultural & Forestry Research, Thomson Reuters Lanworth

Presentation: 10:00 – 10:45

Networking Coffee Break

10:45 – 11:15

Panel Session: Make Your Products more appealing in terms of the detail – and accuracy – of your data?

• How up to date is your underlying map data:  the roads, topography, aerial/satellite imagery and does it match your customers’ expectations?  Guarantee the map info you have is still applicable?
• Ensure your business growth is not handicapped by slow data by finding out how your system can better handle real-time information.

• Avoid putting garbage in and getting garbage out, make sure that your data is properly geocoded
• Streamline huge volumes of data to save time, space and ensure accuracy
• Get expert advice on sourcing the best quality data and make sure that your data is Granular enough to add value in the final mile

Craig Bedell, Worldwide Industry Executive, Business Analytics Software Group, IBM
Jeff Stevens, VP Strategic Alliances, Nielsen
Tyler Bell, Director of Product, Factual

Panel: 11:15 – 12:45

Presentation: Enterprise Best Practices for Network Based Location

• What is network based location, make sure you define your strategy
• Network versus client location,
• Learn from Enterprise use cases
• Credit Card Fraud, Proximity Marketing, Roadside assistance, Call Center Routing, Mobile Gaming, and Hospitality.

Chris Aron, Sr. Product Marketing Manager-Advanced Mobility Solutions, AT&T

Roundtable Lunch Break

Presentation: 12:45 – 14:15

Presentation: Exploit location intelligence in the healthcare industry and understand where the opportunities lie

• Understand the demand for accurate location decisions in Healthcare to avoid unnecessary costs and poor customer service
• Assess key neighbourhood indicators by utilising location intelligence to drive success in service delivery
• Learn how to save lives and increase your profit

Wayne Gearey, PhD, Senior Vice President Location Intelligence, Jones Lang LaSalle Americas,

Presentation: 14:15 – 14:45

Presentation: Help Others Find your Business

• In an increasingly competitive marketplace learn how to distinguish your own brand and pick the best partners
• Identify the best way for consumers to quickly connect with your sales force
• Review new technologies to help consumers discover your local business and/or drive more traffic and calls to ultimately drive more revenue and loyalty.
• Bring in new customers to your maps and ensure retention to maximise profits

Eric Waldman, North American Sales Manager, Bing Local

Presentation: 14:45 – 15:15

Panel Session: Cash In On The Indoor Location and Mapping Boom

• What are the latest advances in indoor mapping, what’s about to happen, and what steps should your business take to benefit?
• How easily can you seamlessly integrate indoor mapping data with the data sets you already possess?
• Easy ways to monetize your data and profit from the indoor arena

Expects from each segment of the Ecosystem:

Kipp Jones, Chief Architect ,Skyhook
George Percivall, Chief Architect and Executive Director of the OGC Interoperability Program, OGC
Ankit Agarwal , CEO, Micello Inc
Josh Marti, CEO, Point inside 
Chris Galo, Regional Director of Sales, Aeroscout 

Panel: 15:15 – 16:00

Presentation: Create A Bespoke Business  Model That Maximizes Your Profit And Streamlines Efficiency

• Capture the 20/20 attention of carriers, device makers, component and technology providers by truly understanding their needs 
• Boost profits by integrating and layering location data into existing business intelligence models
• Major on what makes your company unique:  How to distinguish your own brand and pick the best partners in an increasingly competitive marketplace

Patrick Moore, Director, Integral GIS

Presentation: 16:00 – 16:30

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Is there anything that you really want to hear about? If so then please send me an email at chris@thewherebusiness.com and we’ll refine our search through hundreds of key executives to bring the most relevant person to you. We aim to ensure an agenda which tackles head on the key issues in the space of Location Intelligence.