Create solid profit strategies to monetise location based services and data at Europe's largest LBS conference

After years of hype, LBS is gaining real traction with consumers and businesses alike, but the one vital question remains: How should companies monetise location data and services?

The industry is adjusting to disruptive free services, open access to location information and an explosion in GPS enabled smart phones. Now LBS companies quickly need to define where serious revenues will be made.

How will location based advertising accelerate in 2010? How can you transform location with context? Is local search the answer? How can companies take advantage of their location data?

Complete list of topics and speakers

The Location Business Summit is Europe's largest LBS conference featuring a cast of more than 50 speakers, 250 attendees and a razor sharp agenda that identifies and solves the problems that all LBS companies are battling with.

• Ecosystem evolution in 2010: Examine Google and Nokia’s free services, recent advertising platform acquisitions and get profit forecasts for the coming year
• Mining data for profits: Extract intelligence from historical location data and turn it into truly valuable business and behavioural information
• LBS innovation in the new decade: How Augmented Reality, the ‘Geoweb’, open geo data, indoor location, GPS enabled notebooks and more will move the market forward in 2010
• Creating lucrative propositions advertisers can’t resist: Analyse the risks and opportunities in profiling users to a degree of accuracy that advertisers will drool over
• Make social networks local and LBS social: Get an insight into the untold opportunities created by adding location and context data to social networks based applications
• Access to location data through Mobile Network Operators: Learn how MNOs plan to claim their stake of the LBS industry through data, services and partnerships
• Privacy, data ownership and control: Hear the legal, infrastructure and business perspectives on how to reduce risk whilst delivering the maximum possible value to users and advertisers
• Pinpoint profits in location: Exclusive market data on the LBS applications already making money, including social location, travel, dating, enterprise tracking and child location

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Turning ‘free’ services into profits. How can LBS companies make serious revenues from location?

‘Free’ services are the talk of the town, with Google and Nokia causing market
disruption with the announcement of free navigation services and maps. That’s on top of free Open Street Map data attracting increasing attention, and Gartner’s claim that 82% of the 4.5 Billion app store downloads in 2010 will be free to end users.

Regardless of these ‘free’ services, the LBS market continues to accelerate and there are real signs that sustainable profit streams are around the corner.

Forecasts of mobile advertising revenues reaching $24 Billion worldwide, by 2013, have been underlined by Google and Apple acquiring major advertising
networks, AdMob and Quattro Wireless respectively.

Take a look at last year's delegate list

With those important acquisitions in mind, it’s safe to say mobile advertising is finally being taken seriously. The promise of contextual and location enabled advertising is not far behind with top advertising agencies and brands already deploying location based campaigns.

It’s not all about advertising models, however. Premium services, paid for content, the long tail, local search, subscriptions, data mining and operator services all provide opportunities. The business models and monetisation opportunities are real and present.

View the full list of topics

Factor in location technologies relentlessly working their way into every mobile
device and suddenly the immense market potential becomes clear. Not only are 550 million GPS smartphones forecast to be sold by 2012, but now all Mobile Internet Devices and notebooks are becoming location aware.

And that’s not all. Huge changes in the access to Open Government geo-data, fixed rate mobile data plans and ever increasing Mobile Network Operator interest make it clear that the location landscape is dramatically shifting.

The drivers are present, and the statistics are incredible, but the industry is still
crying out for lucrative strategies to make serious profits from location data and services.

Sustainable business models are critical for the success of all segments of the LBS ecosystem and the vital questions still remain:

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The Location Business Summit will find the solutions to these problems and offer a forum for innovation in 2010 and beyond.

With the industry demanding to hear from consumer brands, advertising agencies, content providers and mobile operators, The Location Business Summit has brought together the executives that LBS players need to do business with.

Ogilvy, Vodafone, the BBC, Yelp, KPN, Orange, T-Mobile, Penguin Books, Icon Mobile, Dell Computers, Microsoft Advertising and many more will tackle the burning questions.

That’s on top of a cast of more than 50 speakers from the industry’s driving
forces and innovators.

Google, Yahoo!, Nokia, Intel, Qualcomm, Nokia Siemens Networks and Open Street Map are some of the companies that will come together at Europe’s largest location conference.

Make sure your company is represented for these 2 packed days of intensive
learning and networking.

Join 250 location players on April 28th and 29th in Amsterdam and develop the profit strategies your business needs to succeed.

Register before 26th of March and claim the €200 discount