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Conference Agenda
We research continuously with leading companies across the ecosystem to ensure the agenda represents the most relevant topics right now.
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Day 1 | Day 2
| Day One: Wednesday 28th April 2010 |
| State of the European Location Market |
| Presentation: The European Location Business Summit landscape dissected – Market Evolution in 2010 and beyond |
- Hear the latest LBS Hype Cycle analysis, profit forecasts and country specific projections
- How to compete with ‘free’. Analysis of Google and Nokia’s game changing announcements
- GPS Smartphone update: The latest on European data roaming charges, flat rate data plans and Mobile Internet Device (MID) penetration
- Mobile Network Operators (MNOs) and improving location data access in Europe
- LBS vertical application profit breakdown for consumer and enterprise location services
- Exclusive presentation of statistics and quotes from the Location Business Summit’s participant survey
Annette Zimmermann, Senior Research Analyst, Mobile Devices Technology, Gartner
David Gordon, Director of Strategic Planning, Intel |
| Presentation: The open geo data evolution and LBS – licences, UGC and monetization issues |
Google's Geospatial Technologist shares his thoughts on how Location Based Services will evolve in the new decade
Ed Parsons, Geospatial Technologist, Google |
| Presentation: Legal Perspective: Privacy, compliance and legal implications of location based services |
- Understand the link between location data and personal data to ensure anonymity
- Breakdown the European directives regulating user consent and active/passive location
- Analyse the different national regulations, penalties and enforcement approaches across Europe
- Find out how to protect your business and understand that compliance doesn’t end with consent
Daniel Penfold, Associate, Olswang LLP |
| Panel: MNO Perspective: Mobile services and location data through Mobile Network Operators |
- The lowdown on the evolution of the MNO for LBS. Will operators become ‘dumb pipes’ for data?
- The impact of app stores, GPS penetration, data plans and still vital mass market for potential of standard phones
- Dissect the roadmap for affordable access to operator location data and European roaming charges
- How to work with operators’ privacy concerns to build secure applications
- Debate if the mobile web could mean the end of the multi-platform struggle
Frank De Caluwe, Technology Strategy & Innovation Manager, T-Mobile Netherlands
John Stansfield, Group Manager Location Based Services, Orange FT Group
Joost Fleuren, Strategy and Business Development, KPN
Moderator: Laurent De Hauwere, Partner, Ptolemus Consulting Group
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| Networking Coffee Break |
| Presentation: LBS on the mobile and the web |
Analysis from Yahoo! Geo Technologies on how the location market will evolve on the web and on the mobile in 2010
Gary Gale, Director of Engineering, Yahoo! Geo Technologies |
| Presentation: Community Input and the 'Appliance of Science': What's driving the latest innovations in map making? |
- Community input - a rigorous approach to the analysis and production of content from probe data
- Reducing the cycle time from data capture to content delivery – delivering map freshness, quality and improved time to market
- Reaping the benefits of “behaviour based content” – enabling driver centric and out-of-car products and services
Rik Temmink, Vice President, Global Product Management, Tele Atlas |
| Can location enabled advertising and search power the industry |
| Presentation: Advertising Agency Perspective: The future of mobile LBS & advertising |
- Examine current strategies and campaigns being deployed by advertising agencies on the mobile phone
- Take a look at how the mobile advertising world of 2010 will break boundaries by exploiting hyper-connectivity, location, context, the ubiquitous cloud, the digital wand and wireless devices everywhere
Scott Seaborn, Head of Mobile Technologies, Ogilvy Group U.K (WPP) |
| Presentation: Mobile Local Ads: The next big opportunity? |
Google's view on the evolution of mobile and location enabled advertising
Surojit Chatterjee, Product Management Lead, Local Mobile Advertising, Google
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| EXTENDED SUPER PANEL: How Mobile Location and Advertising could deliver the vital revenue stream the LBS ecosystem is hoping for |
- Understand the impact of Apple and Google’s acquisition of major ad networks
- Debate how to blend mobile location, geo-targeting and advertising to provide continued profits for LBS players
- Discover what advertisers demand from geo-enabled mobile advertising campaigns
- Beyond coordinates – how to factor in time and demographics for truly valuable solutions
- Get real life examples of LBS advertising campaigns that have made money
Paul Lyonette, Head of Emerging Media, Microsoft Advertising
Juha Lahtela, Senior Manager LBS Content & Advertising, Vodafone
Scott Seaborn, Head of Mobile Technologies, Ogilvy Group U.K (WPP)
Surojit Chatterjee, Product Management Lead, Local Mobile Advertising, Google
Sylvain Grande, Head of Places, Nokia
Laurent Beneveniste, Director of Local Advertising Solutions, Orange Audience and Advertising Division |
| Case Study: How national retail marketers are using 'Shop Alerts' location-based marketing programs to drive value for their customers and their bottom line |
- What exactly is geofence marketing?
- What were the consumer response rates to the Shop Alerts they received?
- How mobile operators and handset makers can make money from Shop Alerts
Blair Swedeen, Vice President - Market Development, 1020 Placecast |
| Panel: Local Search and recommendations; profit potential and vital strategies |
- Ensure relevance in local search. Which partner has the best results for this? Who has the inventory?
- Understand the vital nature of partnerships in local search, including both hyper local and larger companies
- Socially filtered content - Exploit UGC and recommendations for a wealth of relevant location content
- Analyse local searches for local business information
Miriam Warren, Marketing Director, Yelp
Brian MacDonald, Vice President, Mobile Business Development, deCarta
Djamila Fernana-Ritchie, Head of GIS services & Geo-Content New Media, Yell.com
Ian White, CEO, Urban Mapping
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| Networking Roundtable Lunch |
| Presentation: Advertising Agency Case Study: Examine Icon Mobile’s location enabled brand campaigns, including BMW and Lufthansa |
A real life breakdown of how Icon Mobile successfully implemented location into mobile advertising campaigns for brands such as BMW and Lufthansa
Mike Richter, Founding Partner, Icon Mobile GmbH |
| Presentation: Location based marketing and couponing – intrusive or workable? |
- The importance of partnering with hyper local businesses
- How to correctly incentivise the user through offers and bonuses for the user
- Learn how to aggregate data and build inventory through partnerships
- How to gather maximum context information from location when inventory is not available
Christian Geissendoerfer, CEO and Founder, Yoose |
| Networking Coffee Break |
| Driving revenues from the web |
| Presentation: How GPS enabled notebooks and websites will give rise to a new wave of location services |
Alan Sicher, Wireless Product Planning Manager, Dell Computers |
| Presentation: CASE STUDY: How the BBC is implementing location data and maps to add an extra dimension to content |
- How maps and LBS are enhancing BBC content and programmes
- The transition of travel and traffic services to map based experiences
- How mapping tools will change content in the new decade
James Thornett, Executive Product Manager, Local & Location Services, BBC Future Media & Technology |
| Panel: Driving profits from the web: Understand and exploit the huge potential of Geospatial web |
- Breakdown the importance of data (finally) being made available and the impact for application developers and the location ecosystem as a whole
- Analyse where and how location players will make money from the ‘Geoweb’, including maps, analytics, location targeting and search
- Get the low down on how application developers can exploit location’s Long Tail
Gary Gale, Director of Engineering, Yahoo! Geo Technologies
Ed Parson, Geospatial Technologist, Google
James Thornett, Executive Product Manager for Location Services, BBC Future Media and Technology
Leslie Presutti, Director, Product Management, Qualcomm
Haakon Bratsberg, Director of Products, Strategy and Regulatory Affairs, Opera Software
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Day 1 concludes – Networking Drinks Reception! |
Day 1 | Day 2
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| Day 2 – Thursday April 29th 2010 |
| Profit from location data and intelligence |
| Presentation: Mining customer location data to provide behavioral information and business intelligence |
- Understand the value and importance of historical location data
- Add ‘who’ to where and when: mine customer data to discover patterns and interests
- Hear strategies to legitimately use behavioural information
- How to ensure safe usage and storage of location data with stringent procedures
Tony Jebra, CTO, Sense Networks
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| Presentation: Mobile network infrastructure providers for access to historical user data and information |
- How data holders are looking for new top line growth via targeting, advertising and content delivery
- Understand how to transform data and add context to increase your product’s value
- Work with infrastructure providers to harness historical information
Sebastian Kraufvelin, Senior Specialist, Nokia Siemens Networks
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| LBS in the new decade – innovation, services and revenues |
| Presentation: Location aggregation, the next wave of location access |
- Innovations in location access: steps operators have already taken to open up location access
- Access location from a web service: never port again
- Opportunity for new applications: location access for web apps, WAP apps, Facebook widgets
- Pricing models in a rapidly developing marketing
Tasso Roumeliotis, CEO, Wavemarket
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| Presentation: Using powerful and precise location technology that enhances the user experience |
John Kavulich, Head of Location Products and Services, Qualcomm
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| Networking Coffee Break |
| Presentation: Augmented Reality: the birth of a new medium or a new decade novelty? |
- Explore the opportunities provided by 3-dimensional experience platforms
- Discover the possibilities for developers, content creators and brands to interact with customers engaging and innovative ways
- Get real cases of how Augmented Reality can be used and has already been implemented
Claire Boonstra, Co-Founder and VP Content and Community, Layar
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| Presentation: A vision on the future of Location Based Services and Mapping from Open Street Map |
- Get the latest on the evolution and progress of the Open Street Map
- Learn how the ODbl license can benefit the LBS industry
- Benefit from a vision of the upcoming applications and markets for open geo data sets
- What does the ecosystem around OpenStreetMap mean for the industry as a whole?
Steve Coast, Founder, Open Street Map
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| Panel: Monetising Social Location and community based applications |
- Re-examine the landscape now the internet giants are geo-localising their networks
- Move beyond friend finding with UGC content sharing, Geotagging and multimedia
- Business Model Breakdown: free services and monetisation through VAS, recommendations and advertising
- Attract users by integrating existing networks and delivering watertight privacy
Felix Petersen, Head of Product Strategy Social Location, Nokia
Sanjeet Matharu, Principal Manager, Developer Marketing, Vodafone
Miriam Warren, Marketing Director, Yelp
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| Networking Round Table Lunch |
| Panel: Tourism, destination content and travel services that users are prepared to pay for |
- Will European data roaming charges hinder the growth of LBS tourism applications?
- Discuss solutions to the eternal question: Explore the huge potential of LBS and mobile travel services
- Understand how LBS services with valuable high end content services actually sell
- Get the lowdown on revenue sharing models and one click payments
Fraser Campbell, CEO, WCities
John Duhigg, Deputy CEO Dorling Kindersley, Penguin Books
Bryan Stockwell, Business Development, Mobile Commerce
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| 2010’s LBS business landscape |
| Panel: Free maps, free POIs and free services. How to turn ‘free’ into profits |
- ‘Free’, do you get what you pay for? How to differentiate your service
- Explore the impact of Nokia and Google’s free LBS services
- How to monetise LBS products through Value Added Services (VAS)
- Explore the potential of the long tail of services and take advantage new European data – Public Transport info, Gov, Open POI databases
- Explore how map licenses are transforming and examine the rise of free maps
Andy Walker, Sales Manager EMEA, Public Earth
Nick Black, Co-Founder, Cloudmade
Tasso Roumeliotis, CEO, Wavemarket |
| Panel: A blend of business models? How a mix of sustainable revenue streams can enable the location industry to flourish and profit |
- Finding a niche or becoming a premium service? Explore the best ways for the industry to create value when competing with free location services
- How Location Enabled Advertising will take shape in the coming year
- Profit strategies dissected – from search to subscriptions
- Market driver roundup and roadmap for 2010 and beyond
David Gordon, Director of Strategic Planning, Intel
Simon Glassman, Director of Vertical Marketing, Tele Atlas
Kristian Nylund, Director of Business Development, EMEA, Networks in Motion
Mike Shean, Senior Vice President, Business Development, Skyhook Wireless
Moderator: Ian White, CEO, Urban Mapping |
| Chairman’s closing remarks and summary |
| Conference Concludes |
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