Two days of thought provoking discussion and expert insight

Day One Day Two

Day 1 - May 22nd 9am - 5.30pm

Chairman’s Introduction: Jonathan Raper, Founder and Managing Director, Placr

Visionary Keynote
The Human Platform

• Why technology is all about biology
• Four principles: Four successful persuasions
• Words of wisdom from Norma Desmond

Nick Bailey, Executive Creative Director, AKQA

Case Study
What does a location-aware BBC Online really mean?

• Enabling customisation by location: Find out about how the BBC Homepage in the UK has integrated location
• What does local mean to a UK audience
• Understand how to make the most of location when covering big events

James Thornett, Head of Product: Homepage, Search & Navigation, BBC

Keynote Presentation
LBS and the resurrection of Psychogeography?

• Identify the key opportunities through combining local and social search
• All places are equal, but are some more equal than others ?
• Understand what increasing personalisation means for LBS
• What is Psychogeography anyway...?

Ed Parsons, Geospatial Evangelist, Google

Networking Coffee Break

Presentation
SoLoMo: Explore in depth the components of Social Local Mobile

• Social - How can businesses benefit from the social media revolution?
• Local - A level playing field - Find out what social commerce means for local and global businesses
• Mobile - Don’t be left behind, get to grips with the latest developments in the sector and the future of commerce

Peter Briffet, UK & Ireland GM, Living Social

Presentation
Info coming soon

David Courtney, CEO, JiWire

Roundtable Networking Lunch

Market Overview
Global Evolution of Location

• What will indoor positioning change in LBS? Inertial positioning, Bluetooth, WiFi
• Get to grips with the role of location in the end-to-end shopping experience: attract, guide & convert the customer
• Find out the new value chain models for LBS
• In-depth insight into the companies that will drive the change

Frederic Bruneteau, CEO, Ptolemus

Presentation
Future prospects for indoor mapping and LBS

• Understand the importance of precise positioning for commercial couponing and targeted messaging
• Evaluate the different options with mapping that are available to identify  the strategy that will work for you
• Identify the long term revenue prospects for indoor location and decipher the best business model

Frank Schuil, CEO, Qubulus

Panel Debate
The Intricacies of Indoor Location

• Seamlessly integrate outdoor location with indoor to enhance the user experience once they step inside a building
• Achieve maximum accuracy for indoor maps and the architecture needed to provide a desirable solution
• Exploit market opportunities: As Broadcom, CSR and Google all make announcements, what does this mean for other players
• Delve into the ecosystem and understand how partnerships are essential to make indoor location successful
• Last mile navigation: generate ancillary revenue by targeting users via proximity advertising in the shopping mall, parking lot, at events and in public buildings

Risto Savolainen, CEO, Bluesky
Frank Schuil, CEO, Qubulus
Tristian Lacroix, CEO, IndoorLBS
Ian Sheret, CEO, Polymath Insight

Networking Coffee Break

Panel Debate
Mobile Network Operator Perspective: Get the lowdown

• Uncover the role of network operators in location and user identity resolution, surveillance and privacy protection
• How long can the MNO’s have a monopoly over cell based location data, and how accurate is this data?
• What’s the best way to leverage location data from the MNO’s without paying extortionate prices
• In-depth analysis into the market for network location
• Going Solo or Partnerships: Identify opportunities for collaboration to provide a complete solution

Fabrizio De Liberali, Principal Product Manager, Vodafone
Emanuele De Leonardis, International, Head of Mobile, Orange Advertising

Keynote Presentation
Business Models and Monetisation

• Consolidate your business model by understanding what options other than advertising are available
• Mobile app vs mobile web: Understand how HTML5 is playing a key role in driving the mobile web, and will this affect geo-coded advertising?
• Pinpoint where the money is in location and how you can get a piece of the action
• Is the future of profit in location through partnerships? Identify the best strategic move for 2012

Gary Gale, Director, Ovi places, Nokia

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Day 2 - May 23rd, 9am - 5pm

Chairman’s Welcome: Jonathan Raper, Founder and Managing Director, Placr

Market Overview
Identify the international trends in Mobile Marketing for 2012

• Exclusive: In-depth overview into some of the hottest trends for mobile marketing
• Get to grips with how the marketers view access to LBS and technology
• Compare and contrast European trends with the rest of the world

                               
Paul Berney, CMO & Managing Director EMEA, MMA

Keynote Presentation
Changing Location

• Don’t get left behind! Ensure you can keep up in a fast moving mobile and advertising world
• Examine how communications, branding, and advertising are evolving and understand how location is at the centre of it

Scott Seaborn, Group Head, Mobile Technologist, Ogilvy

Keynote Presentation
M-Commerce and Payments

• Identify how to leverage mobile for multichannel payment solutions
• Complete the consumer experience whilst ensuring the value add remains for retailers
• Bridge the gap between research online and buy offline (ROBO) and examine how to track the ROI and consumer purchases with linked campaigns
•  Is NFC going to be the payment model or will QR codes and apps take precedence?

Rob Harper, Head of Product, Emerging Opportunities, EMEA, PayPal

Networking Coffee Break

Keynote Presentation
Integrated Media - The Path To Location-Based Revenue & Success

• Explore the journey of location-based marketing
• Integration is the key: Get to grips with how the incorporation of billboard, television and DOOH is vital to successful location-based engagement
• Hear examples and case studies of retailers and brands about the importance of measurement, campaign design and targeted messaging

Asif Khan, Founder, LBMA

Panel Debate:
Location Based Advertising: What does it mean to brands and do the agencies care?

• Where do brands see the value in LBA and how much are they willing to invest in  advertising spend allocation for mobile and location
• Discuss the role of location advertising and understand when companies will start making serious money from LBA
• Hear success stories of what is working and what isn’t from a Brand’s perspective
• Compare and contrast digital display advertising vs direct messaging and opt –in solutions
• Bridge the gap of communication between the brands, agencies and solution providers

Asif Khan, Founder, LBMA
Samantha Yarwood, Director of Marketing, Starbucks

Mark van Rossem, Interactive Media Strategy and Innovation, Heineken

Scott Seaborn, Group Head, Mobile Technologist, Ogilvy

Roundtable Networking Lunch

Panel Debate:
Location, Privacy & how the law can affect your business

• Examine the privacy ramifications of location services for users, start-ups and mobile operators
• Discuss what a ‘realistic expectation of privacy’ from a location stand point can be
• Understand whether location and other types of spatial data fit into existing privacy protection frameworks
• Breakdown the European directives regulating user content and active/passive location
• Analyse the different national regulations, penalties and enforcement approaches across Europe
• Find out how to protect your business and understand that compliance doesn’t necessarily mean consent

Kimon Zorbas, Vice President Europe, IAB

Presentation
“Augmented Reality in LBS – an novel consumer experience”

• Working case studies and key applications of LBS and AR that have been a success, and why
• Analyse how AR and gaming are the Holy Grail for consumer interaction
• Understand the value add that AR can have for loyalty and marketing within LBS solutions
• Uncover which strategies you can employ to ensure the different degrees of consumer engagement
• Get the low down on geo-caching – is it just for fun or are there monetisation opportunities?

Thomas Alt, CEO, Metaio

Panel Debate:
Tread the Fine Line: Explore Consumer Engagement and Over Saturation of LBM, Couponing and Loyalty

• Hot or not: Get to grips with the trends for 2012 in couponing, daily deals, LBM and proximity-based offers
• With Groupon and LivingSocial consuming the daily deal and coupon space, what are the opportunities to define your place in the market?
• Will it work: Key insight into the scalability of LBS and LBM using NFC and QR codes
• Don’t kill the consumer, discover how to engage them rather than bombard them
• Where are the revenue streams for SMB’s, and how can they get involved in the space with national retailers?
• Is indoor LBM going to be more effective than generic messaging: Uncover how indoor location can help targeted advertising and consumer profiling

Ben Brown, CEO, Vouchacha
Sean Sullivan, CEO, LocalSocial
Bryan Stockwell, Business Development, Mobile Commerce
Vishal Jain, Analyst, Mobile Services, 451 Research

Day One Day Two Top

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