Come to the conference that shows navigation and LBS executives how to differentiate their product, find new business models, monetize connected services and fight back against commoditisation

TheWhereBusiness has once again united the navigation eco-system for two days of learning and networking.  In Berlin this June mobile operators, device makers, car manufacturers, navigation providers and more, will meet to discuss the future of navigation and potential of navigation-based services.

This year’s Navigation and Location conference centres on re-evaluating business models and seeking additional revenue streams.  In response to commoditisation, navigation players are differentiating themselves through monetising innovative technologies such as connected services, real-time traffic, eco-routing, augmented reality and live POIs.  Creating extra value is now the name of the game as the navigation industry looks to provide premium services to defend their business against the onslaught of “free”.

So what’s on the agenda for 2010?

• Navigate the market in 2010: Discover how to boost sales in a dramatically changing and commoditised navigation market
• Next-generation strategies for in-car navigation: Analyse the profit potential of embedded & low-cost navigation and re-examine your target markets
• Harness the surge in smartphones: Examine pricing, routes to market and the app store model as navigation goes mobile

• Compete with free services:  Redefine your business models, defend your business against the onslaught of “free” and demonstrate the value of enhanced services
• Enhance your product with traffic and connected services: Discover how to deploy cost-effective live traffic information and evaluate the profit potential of connected services
• How to manage and monetise communities: Harness the power of the crowd…from UGC to community-generated maps
• Profitable innovation: Augmented reality, speech technology, 3D navigation – which are the genuine money makers? 

• New markets, new profits: Identify untapped markets including pedestrian navigation and personal tracking

Attend Europe’s largest Navigation conference with:

• 200 Navigation and LBS experts to connect with
• 4 targeted tracks on PNDs, Mobile Navigation and Content & Community
• 50+ senior speakers on stage
• 5 separate interactive seminars
• 10+ hours planned networking time
• Pre-show social networking suite
• Networking drinks party

With ample networking opportunities and a highly-relevant agenda this conference is a must-attend for anyone involved in the navigation and lbs industry.  Don’t just take our word for it…

Here’s what your peers said about our last Navigation and Location Summit:

Great information and insights from the industry leaders, which I could not have obtained otherwise Andre Gueziec, President & CEO,  Beat the Traffic
The Navigation and Location Summit is packed with many of the key players in the mobile navigation space Steve Andler, VP Marketing, Networks in Motion
The networking opportunities are excellent and make this event very worthwhile Michael Bullock, VP Consumer Electronics, Intermap
The panel selections and discussions were very useful Siamak Sartipi, Product Manager, RIM
A very informative and considerate conference in a time of industry transition John Canali, Analyst, Strategy Analytics
If found it informative to hear from so many different aspects of the industry Dan Rogal, Product Planner, Toyota Motor Sales
A very well run and well organised event Deborah Leff, VP Business Development, Gypsii

The Summit at a Glance

New for this year we are running four targeted tracks and five seminars under one roof to provide you with the opportunity to network with a greater variety and number of senior-level executives. And purchasing a conference pass means you can choose from over 30 in-depth sessions.  (Seminar passes only allow access the seminar room and exhibition hall)    

We’ve structured this conference so you can tailor your two-day conference experience by selecting the sessions that suit your areas of expertise and come away with a wealth of information and a list of contacts that simply isn’t available anywhere else.  Take a look at the table below to get an overview of the topics on offer. 

Seminars Passes – Check this website soon for more information regarding the 5 interactive seminars being held alongside the conference.  The seminars are free to attend for all conference delegates, but there will also be a limited number of reduced-price seminar-only passes available.  (These passes DO NOT allow access to any part of the conference) – More information coming soon!

Conference Overview:

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