Agenda

• Discover how the European OE market will develop with the introduction of low cost navigation head units
• Take a closer look at the impact of smart phone based navigation on fixed navigation head units and PND’s
• Evaluate how VNC based systems will affect the “smart” navigation head unit and assess whether we will see a rise in dumb terminals

Jack Bergquist, Market Analyst, Automotive & Transport Group, IMS Research

• Analyse what content and services are being demanded by the end-user and what those users are prepared to pay for in the long-term
• Explore what the must have services are that will drive consumers to premium services – is there a ‘killer service’?
• Find out how to source content, value it and most importantly, monetise it
• Debate the possible business models for service providers and how they will benefit by this offering
• Content overkill: With so much content now available discover the best ways to provide and present your content

Richard Robinson, Director of Automotive Multimedia and Communication Service, Strategy Analytics
Geert Verhoeven, Product Manager - New Media Planning, Pioneer Europe
Jean Cherbonnier, CEO and Co-founder, NAVX
Holger Weiss, CEO, AUPEO!
Martin Kaiser, Director of Roadmap Service Solutions, Bouygues Telecom

Stuart Ryan, Director, Advanced Content Products EMEA, NAVTEQ

• A look into the mass market today and why they are relevant
• New business models for car makers over vehicle lifetime
• End user value-add
• How to keep them fresh over vehicle life time

Wolfgang Reelitz, Vice President Automotive Sales, TomTom

• Analyse how the BMW apps and MINI Connected Interface allows seamless integration into BMW and MINI Infotainment systems
• Delve into the advantages of iPhone application integration
• Discover how 3rd party applications like Pandora can integrate to BMW Apps and MINI Connected

Jeff Zabel, Product Manager, BMW

• Discover how to embrace flexibility in a standardised vehicle environment
• Explore how smartphone applications are being presented in existing automotive HMI’s
• Discover how OEM’s are differentiating their user experience to sustain their competitive edge
• Safety standards vs flexibility: Tier 1’s, OEM’s or Smartphones… Debate which player will control the in-vehicle app experience
• Examine how automotive development cycles will be reconciled with phone apps and the impact of this on the major players

Jack Bergquist, Market Analyst, Automotive & Transport Group, IMS Research
Jeff Zabel, Product Manager, BMW
Peter Virk, Infotainment Technical Specialist, Jaguar Land Rover
Dr Marcus Heitmann, Senior Manager, Deutsche Telekom
Floris Van-de-Klashorst, Director, Head of Nokia Automotive, Nokia
Hakan Kostepen, Director, Product Planning & Innovation, Panasonic Automotive Systems
Stan Sikorski, VP Business Development, EMEA, NAVTEQ

• Analyse the differences between the in vehicle, PND and the smartphones app market and assess what the most effective app store delivery method is
• See how enabling open application environments will allow auto OEM’s to leverage their platform to bring in other apps and provide a more robust set of apps and content to users
• Take a look at the security concerns associated with downloading external applications to a car

Egil Juliussen, Principal Analyst and Fellow, iSuppli

• Location, location, location – what’s the fuss all about?
• It’s all about contextual relevance maximization
• Recent trends in hyper-local – where to from here?
• Consumer privacy – giving consumers a reason to narrowcast their location
• Who will the big winners be in the big location gold rush?

James Winter, Head of Advertising Affiliation, EMEA NAVTEQ

• Advertising as the Holy Grail - Make advertising work for you without being intrusive and disrupting the user experience.
• Seamlessly integrate advertising into your content to create a consumer-centric service
• Explore whether advertising will work in a driving environment and how distraction will be minimised

Juha Lahtela, Managing Partner, Sunder Business Solutions Ltd
Roger Jollis, Director – OEM and Mobile Marketing, Garmin International
Leif Sundström, Vice President, Appello
Andrea Macario, Director, Advertising and Commerce, Nokia
Serge Bussat, EVP, International Sales, Coyote Systems

• Turn the increased awareness of navigation into amplified sales of embedded navigation systems
• Discover the unique opportunity to propose an embedded portal of services complementary to navigation by building an interactive, open multi-media eco-system
• Learn how to build a strong and interactive relationship with your customers and transform this knowledge into cross-selling and recommendations

Martin Kaiser, Director of Roadmap Service Solutions, Bouygues Telecom

• Half the challenge of developing a great navigation experience is creating an efficient and accurate way for users to find their destination.
• Learn from deCarta's fifteen years of experience powering the world's leading navigation applications on the challenges - and the solutions - to this problem
• Discover what leading edge technologies are helping to deliver a new type of Search experience to Navigation users.

Armin Friedrich, VP of Sales for EMEA , deCarta

• Bridge the gap between content providers and OEM’s: Assess which applications, content and live services OEM’s require to ensure eco efficiency
• Utilise navigation units and LBS content to overcome range anxiety in electric vehicles
• Exploit navigation to calculate fuel efficient routes, avoid traffic, analyse slope profiles and bypass large gradient differentials
• Hear expert opinion on the future of eco-navigation. Will it become the must have service for consumers?

Jochen Katzer, Product Manager Automotive, Navigon AG
Roger Jollis, Director – OEM and Mobile Marketing, Garmin International
Steve Wollenberg, Co-founder and VP Business Development, Automatiks
Karl Margraf, Global Account Manager, Intel Corporation
Candido Peterlini, Director of Product concept - Infotainment, Fiat Group Automobiles

• Get an expert's take on the long term future for the PND Market including exclusive market statistics and predictions for 2011 and beyond
• The rivals revealed: Discover how big the smartphone and in-car navigation markets are
• Protect your position by understanding what you can do to differentiate your offering
• Ascertain where the future revenue streams are going to come from and how you can capitalize on these opportunities

Patrick Connolly, Senior Analyst, ABI Research

• With Berg Insight predicting connected PND’s to reach over 20 million units in 2014, find out how to tap into this lucrative market
• Debate the business models that will generate revenue for the connected PND.
• Get the facts on the differences between the Connected PND, smartphones and tablet devices – is there room in the market for the dedicated navigation device?
• Analyse how to turn around the device, the connectivity and the service platform
• Assess how smartphone navigation partners are helping to build the Connected PND platform

Ralf Hug, Founder and President, Trajectory Group LLC
Stephane Petti, Business Development Manager – Automotive, Orange Business Services
Henning Wiefelspuetz, Automotive OEM Business Development Manager, Garmin Europe Ltd
Ronen Bitan, Chief Product Officer, NDrive
Frank Gaget, Director of Customer Marketing, EMEA, NAVTEQ
John Blackett, Vice President Product Marketing, TomTom

• Realise the potential of what AR can offer to the consumer experience
• Understand what data is important and what to offer the consumer
• Overcome the challenges of Augmented Reality in the vehicle such as driver distraction, file size increase and effective ways to present the technology to the user

Philipp Nagele, Director Partner Relations, Mobilizy/Wikitude

• Take a fresh look at what people really expect from a low cost navigation system
• Discuss why the low end is the right solution for customers and manufacturers
• Discover if low end really is low tech
• Get an expert guide to the latest innovation in the low end segment

Jochen Katzer, Product Manager Automotive, Navigon AG

• Navmii announced half a million users of Navfree within the first 4 weeks - Are consumer generated maps now a force to be reckoned with?
• Find out how to incentivise and manage your community, sustain growth and keep the momentum going. • Analyse how feedback tools allow you to plug the gaps
• With contributions to POI’s at an all-time high, discover how embracing social navigation will give content providers that competitive edge

Henk Hoff, Board Member, OpenStreetMap
Uri Levine, Founder and President, waze
Andre Gueziec, Founder, Beat the Traffic

• Utilise local search, social networking, check in’s and other features to create the complete user experience
• Realise the power of opening up platforms to enable LBS integration
• Discuss which new 3rd party functionality’s will augment the user experience
• Debate the potential for navigation to integrate with other LBS apps on a mobile platform

Christof Hellmis, VP Products Location Services, Nokia

• Decide how new driver-centric services that integrate traffic, parking, fuel prices and weather provide daily relevance to consumers and can re-focus your services bundle to unlock consumer wallets
• Learn how navigation applications can utilize multi UI functionality for a seamless home to vehicle connected services experience for enhanced consumer usage
• Pick-up and solve unique regional issues and opportunities for deploying traffic and other types of driving services on a global basis

Hans-Hendrik Puvogel, General Manager, INRIX Europe GmbH

• Discover whether RDS TMC is at the end of the road for connected traffic info
• Explore whether digital radio and 2-way cellular will surpass FM/TMC as the most efficient communication link
• Overcome the problems of fragmentation within the EU and analyse the importance of pan-European traffic info
• Improving the traffic experience by presenting the information with the best user interfaces
• Analyse the realities of TomTom’s traffic manifesto to the wider navigation community

Richard Robinson, Director of Automotive Multimedia and Communication Service, Strategy Analytics

Martin Hauschild, Head of Traffic Technology, BMW
Petter Djerf, Director Sales & Operations, Mediamobile Nordic
Fabio Pressi, CEO, Infoblu S.p.A
Andre Gueziec, Founder & CEO, Beat the Traffic

Ivar Zantinge, VP Partner Development, TomTom

• With the plethora of new technology, information and entertainment and an interest from transportation authorities, discover how the industry avoids adding to the issue of driver distraction
• Formalising regulations amid the many views and agendas
• Assess what the impact of ADAS and safe HMI’s will have on the issue of driver distraction

Thorsten Kueper, Manager Concept Department, Alpine Electronics R&D Europe GmbH