The Conference Agenda

• Built-in, PND or mobile phone: Analyze which device consumers prefer
• Compare usage levels and customer satisfaction across navigation devices
• With the proliferation of GPS devices and the availability of different products and services, find out what features and services consumers prefer

Veerender Kaul, Research Manager, Advanced Automotive Technologies, Automotive & Transportation Frost & Sullivan

• Taking on the smartphone threat – Analyze the smartphone's strengths and weaknesses and see how PNDs can fight back with improved form factors, in-car apps and infotainment
• iPad, iPhone, Android powered tablets, Droids & 4G Windows 7 devices – Understand how improved browsing capabilities, battery life, screen size and resolution will enhance the navigation experience
• Mastering multi-platform development - Discover ideas and strategies to ease the pain of developing for various operating systems and devices
• Do we want the navigation industry to be a walled garden or a public park? Hear experts share their views on the merits of open source navigation platforms over closed devices
• Move devices beyond turn-by-turn - Find out how to tap into new revenue streams by integrating navigation with traffic and weather, social networking, local search, multimedia and more

Moderator: Danny Kim, Analyst & Global Manager, Automotive Research, iSuppli
Marc Kleinmaier, Business Development and Evangelism - LBS, Forum Nokia Americas
Ronen Bitan, Chief Product Officer, NDrive

Bill Schwebel, SVP Marketing and Planning, INRIX

Daniel Popkin, VP, CoPilot Sales, ALK Technologies

• Get the latest consumer insights into navigation and understand how those insights are shaping OEMs deployment of traffic information and other driver services into their next-generation navigation systems.
• Learn how the proliferation of in-car and mobile navigation when combined with new technologies that extend high quality traffic information beyond just highways to arterials and city streets is going to transform how we travel to the places we go every day.
• Understand the role of mobile devices for improving navigation and helping people better plan drive time both in and out of the car.

Bill Schwebel, SVP Marketing and Planning, INRIX

• Understand how Terminal Mode provides the driver can get a more personalized and relevant service and seamlessly integrates services and content from mobiles into the car speakers, displays and control systems
• Get an insight into how the latest consumer trends including ubiquitous connectivity and consumer behaviour and find out what services and content customer want in the vehicle alongside navigation
• Discover how industry collaboration on Terminal Mode is creating value for the consumer
• See how two-way connections are being utilized to feedback relevant information to the driver

Jörg Brakensiek, Research Leader, Nokia

• Explore the various strengths and weaknesses of off-board, on-board and hybrid approaches to integrating phone apps and content into the vehicle
• What services and content do users want in their car? Discover which additional features people are willing to pay for and what’s sustainable in the long-run
• Discuss the viability of in-car mobile phone navigation and overcome issues of multi-tasking, screen size and safety
• Are the Automotive OEMs solely in control? To what extent will Tier 1s, OS providers, wireless carriers and app vendors affect the driving experience and how will they claim their slice of the revenue?
• Discover how the vehicle will become the mobile application platform of the future, and understand how business models for automotive app stores differ from the mobile model

Moderator: Dev Khare, Vice President, Venrock
Stephan Durach, Head BMW Technology Office Palo Alto, BMW Group
Jessica Steel, SVP, Business Development, Pandora
Hakan Kostepen, Director, Planning & Innovation, Advanced Product Development & Strategy, Panasonic Automotive Systems

Alfred Tom, Advanced Technology Researcher, General Motors

Silvio Nasi, Director of Embedded Sales, Loquendo

Floris van de Klashorst, Director, Head of Nokia Automotive, Nokia

• Understand how in-car infotainment systems are emerging as an integrated platform, providing a holistic experience of local search, music, navigation and more in the vehicle
• Examine the role of PNDs in this space and the opportunities to partner with OEMs and profit from in-built systems
• Carrier pricing and capacity: Evaluate the role of wireless carriers and MVNOs in providing connectivity for in-car navigation and examine how restrictions in data plans signal a shift to onboard
• Discover how ADAS is driving a change in in-car navigation with intelligent integration of eco-navigation and vehicle safety

Moderator: Egil Juliussen, Principal Analyst, iSuppli

Angel Mercedes, Business Development Manager – Telematics, T-Mobile USA M2M

Clint Steiner, Senior Manager, Garmin Automotive OEM

Christian Solomine, Director of Enterprise Solutions, Rogers Communications Inc.

• Going beyond traffic and gas prices and discover the next generation of geo-content such as city guides, social networking and location based reviews
• Address the challenges and opportunities surrounding dynamic content integration for navigation; embedded systems vs automotive app stores, operator data costs vs mobile connectivity and multiple data source issues
• Will tablet devices like the iPad kick start a massive growth in LBS? Industry experts examine the impact this expanding category of devices could have on the world of navigation
• Next steps to leverage local search - Move beyond results to recommendations and leverage communities to create content
• Take a look at how the market for third-party applications and content will evolve as navigation platforms shift from proprietary walled gardens to open source systems

Moderator: Ralf Hug, Founder & President, Trajectory Group

Fraser Campbell, CEO, WCities
Jean Cherbonnier, CEO & Co-Founder, Navx

Floris van de Klashorst, Director, Head of Nokia Automotive, Nokia
Stefan Henze, Senior Staff Engineer, Volkswagen Group of America

• Open-source mapping at scale: Discover how internet giant AOL is using its $1MM investment to fuel open source mapping with Mapquest
• Explore the distinct advantages of community generated maps and how the AOL/OSM partnership is a first step to a future where all online maps could rely on OSM data
• Understand the differences in map quality & community between USA, UK and Europe and evaluate the regional opportunities and challenges

Randy Meech, Head of Engineering, Local & Mapping, AOL

• What distinguishes "customers' from "communities"? Get expert advice on the best way to create, manage and encourage a community to contribute reliable map data
• Debate the pros and cons of UGC mapping, including data accuracy and legal implication
• Openness defined - Understand the differences between open content licences and conventional map licences and the affect on the navigation market

Steve Coast, Principal Architect, Bing Mobile

• Hunters, hikers, cyclers, the gay community and more - Uncover how to appeal and maximize the full profit potential of niche LBS and navigation markets
• Get practical advice on how to reduce the costs and complexities of adding turn-by-turn navigation to special interest apps
• Hear from the pioneers who are succeeding in this field and understand how collaborative mapping adds value for both developers and consumers

Nick Black, Co-founder & Head of Products, CloudMade
Scott Gatz, CEO, Gaycites.com

• Every two days, 1,000 people in the US contribute to a map. How can you harness the power of an active community to cost-effectively create, update and refine map and road data?
• Decide if UGC maps are ready for turn-by-navigation and identify what it will take for this to succeed
• Discuss the benefits of community-generated maps in terms of POI, content, UGC, ratings and emerging markets
• Hear how innovations in the collection and analysis of community-based data, traffic data and crowd-sourcing are driving the development of the real-time map
• Examine the future licensing models of traditional map providers vs community-generated maps. Will competition force a reduction in price?

Moderator: Marc Prioleau, Managing Director, Technology Growth Advisors

Nick Black, Co-founder & Head of Products, CloudMade
Steve Coast, Principal Architect, Bing Mobile
Randy Meech, Head of Engineering, Local & Mapping, AOL

• Learn how a Green Driving Assistant allows driver to intentionally decide on a route or driving style based on complete knowledge of different alternatives.
• See how Learning Navigation can predict driver specific routes and allows forward-looking management of in-car energy use.
• Cooperative Navigation shares learned information about the road with other cars to forward-looking energy management and optimized route planning

Andreas Winckler, Senior Advanced Technology Engineer, BMW Group Technology Office

• Safety first! Find out how Ford is winning drivers over with improved, easy-to-use, voice recognition that minimizes driver distraction
• Ford reveals how their off-board services boost take-up rates, adds value and prevents in-car navigation systems from becoming stale
• Low-cost tactics for mass-market success - Hear how technologies such as apps and SD cards can reduce costs for OEMs
• Discover how Ford’s recent partnerships with various content providers signals a new era of PC to vehicle communication for embedded systems

Mark Porter, Supervisor, SYNC Product Development / SYNC Core Technologies, Ford Motor Company

• Find out how to exploit navigation devices ability to calculate fuel efficient routes, avoid traffic, analyze slope profiles and bypass large gradient differentials

• Leverage eco-navigation to extend the range of EVs and discuss the key features and functions of eco-navigation systems for gas-powered cars, HEVs and EVs

• Cutting emissions, fuel waste and improving the consumer's experience - Hear how to utilize two-way connections to notify the driver of vehicle faults and suggest improvements in driving behaviour

• Your role in saving fuel and saving the planet - Get the latest on the on-going development of intelligent communications between ITS and connected navigation devices and what you can do to contribute

Moderator: Jim DiSanto, President, Earthrise Technologies (A Digisec Group Company)
John Craig, Director of Product Management, Automotive, Intermap Technologies Inc.
Korina Loumidi, Senior Engineer, HMI, Volkswagen

Andreas Winckler, Senior Advanced Technology Engineer, BMW Group Technology Office

Steve Wollenberg, Co-Founder and Vice-President, Automatiks Inc. 

The great advances in consumer navigation technology rest squarely on the advent of low-cost sensors.  These sensors offer performance that was at one time only available for the high-end applications but which is now readily available at consumer prices.  With these sensors now found in every Smartphone and every automobile, there is a need to better understand them.  We will discuss: how they work, why we need them and what we can expect in the future. 

Kevin Shaw, CTO, Sensor Platforms

• Utilize and combine crowd-sourced data; speed, traffic camera, and road sensor data; and conventional traffic messages to provide an accurate, reliable and dynamic traffic service

• Analyze how mobile traffic apps will evolve and integrate with both vehicle apps and traditional navigation devices

• Next-generation Traffic - Find out how predictive traffic, parking and dynamic fuel information are all vital parts of the consumer's ultimate navigation experience

• Examine the most successful way to deploy hybrid business models for traffic and debate which offer the greatest chance of securing on-going revenue

• Twittering Traffic for the masses: Understand how UGC and crowd-sourcing traffic data can be deployed by two-way connected devices to build maps and create live road data

Moderator: Clement Driscoll, Founder and Managing Partner, CJ Driscoll and Associates

Mark Porter, Supervisor, SYNC Product Development / SYNC Core Technologies, Ford Motor Company

Tom Murray, Senior Vice President Market Development, TomTom

Len Konecny, VP, Business Development, Clear Channel Radio - Total Traffic Network

• Understand how integrating AR can reduce driver distraction, improve safety and enhance the navigation experience
• Mastering alignment and accuracy - Find out how best to use sensors, gyroscopes, optical & synthetic views
• Discuss the impact 4G's increased bandwidth could play on mobile navigation and mass adoption of augmented reality
• See how mass transit systems are using AR to overlay relevant, dynamic content to allow pedestrians a unique visualization of their location and nearby services
• Debate how to turn AR into profits: Is AR the value-add that the industry has been searching for? And does real profit potential lie in the realm of a new generation of multimedia advertising?

Moderator: Marc Kleinmaier, Business Development and Evangelism - LBS, Forum Nokia Americas
Clay Babcock, VP Marketing and Product Planning, Primordial
Lisa Murphy, Product Marketing Manager, metaio, Inc.
Melissa Jordan, Snr. Marketing Rep/Snr. Web Producer, BART
Philipp Breuss-Schneeweis, Founder, Mobilizy & Developer for Wikitude Drive

• Basic and free vs premium and packed - Understand how paid-for services can leverage high-end content such as traffic, map updates, social networking and access to UGC reviews to create a compelling value proposition for navigation users
• Assess today's revenue generating options taking into account consumers behaviour, services, apps, advertising, subscriptions and bundling
• Identify the real cost of consuming free content and evaluate whether “free” will work for your business
• Get the low-down on Google and Nokia’s free navigation and discuss the trade-offs of free navigation over a paid service
• For free systems to be profitable, advertising needs to be effective - How can you visualize paid-for advertising in navigation and it put it one step ahead of local search?

Moderator: Ralf Hug, Founder & President, Trajectory Group

Robert Hylkema, VP of Business Development, InfoUSA
Ian White, Founder & CEO, Urban Mapping
Kenn Raaf, Manager Apps and Data Services, Sprint Prepaid Group