Navigation & Location USA

Speakers

Andre Gueziec,
Founder,
Beatthetraffic

Andre Gueziec is the Founder and President of Beat the Traffic, the fastest-growing provider of vehicle traffic reporting solutions for broadcast media. The award-winning patented solution features 3-D, high-definition animated maps, a one-of-a-kind traffic forecasting system, and includes the www.BeatTheTraffic.com portal.

Prior to Triangle, Andre held senior engineering positions at Borland, Sportvision, Multigen, and was member of the research staff at IBM T.W.

Watson. Andre holds a Ph.D. in Computer Science from University Paris 11, a Masters of Economics from Paris I Sorbonne and is a graduate from Ecole Centrale Paris.

Andrew Shikiar,
Director of Global Marketing,
LiMo

As Director of Global Marketing for LiMo Foundation, Andrew Shikiar is responsible for helping develop and articulate LiMo's vision and market strategy. Shikiar possesses significant strategic marketing and business development expertise in cutting-edge technologies and market-shifting industry initiatives. He served as Membership Director for industry consortia the Liberty Alliance Project and Blade.org. At Sun Microsystems he helped drive the company's Java and Liberty Alliance launch initiatives. In addition, he was a founding executive at Radical Communication, where he helped raise nearly $20 million in venture financing and drove market adoption of interactive video and email marketing technology solutions.

Brian H. Inouye,
National Manager Technology & Engineering,
Toyota

Brian Inouye is National Manager, Advanced Technology, Toyota Motor Sales, U.S.A., Inc.  In his current role, he manages relationships between sales and engineering and is also responsible for business development for Telematics. e is one of the key members responsible for launching Toyota's very own Telematics solutions called Safety Connect and Enform earlier this year.  He is now leading the next generation Telematics strategy which includes planning, developing, and deploying a host of services based on network computing.

Mr. Inouye brings broad based knowledge and experience in Telematics and technology, spanning over 12 years in engineering, manufacturing, service, sales, and planning for Toyota.

Chris Schreiner,
Senior Analyst - User Experience Practice,
Strategy Analytics

Mr. Schreiner has over 10 years of experience in human factors research, analysis, design, and consulting in the wireless and automotive industries. Prior to joining Strategy Analytics in 2008, Mr. Schreiner was a Sr. Human Factors Engineer at Motorola Labs where he managed usability testing and conducted research on prototype mobile applications. He began his career as a Research Associate at the Virginia Tech Transportation Institute. He has also worked as a Human Factors Engineer at OnStar, and has owned his own consulting firm.  Mr. Schreiner holds a M.A. degree in Cognitive Psychology from Miami University in Oxford, Ohio.

Chris Peralta,
Head of Services and Software,
Nokia

As Nokia’s regional Head of Social Location services in North America, Christopher Peralta is currently responsible for driving Nokia’s efforts to deliver innovative contextual & mobile navigation services, that connect users to personalized content and experiences that are local and socially relevant. 

Peralta joined Nokia Sydney in July 2000 where he was part of the Design Validation team supporting the network Carriers.  In April 2002, in his new role as a Technical Account Manager for the SingTel group, he was instrumental in setting up Nokia’s first R&D division in Singapore.  Peralta then moved to Technology Marketing in March 2005 and  was responsible for managing the strategic relationships with major Internet brands like Yahoo!, Microsoft and Amazon.

Peralta was then appointed Head of Internet and Imaging Experiences in the Go-To-Market organization in Nokia’s Southeast Asia Pacific Cluster effective 1st of January 2008.   Peralta and his team were responsible for driving the Nokia Internet, Imaging and Connectivity experiences in the region. That included driving new behaviors around Wi-Fi connectivity and mobilizing the Internet for consumers, e.g., browsing, blogging, email and widgets. 

Prior to joining Nokia, Peralta worked for Vodafone Australia within the Mobile Network Performance team, responsible for the overall performance and optimization of the GSM Radio network.

Peralta has an Electrical Engineering Degree (majored in Telecommunications and sub-majored in Computer Systems) from University of Technology, Sydney in Australia.

Dave Daetz,
Senior Director - Corporate Development,
Palm

Speaker overview coming soon... 

Don Weigel,
VP Product Development,
deCarta

Don is responsible for engineering and product management at deCarta, and has more than 20 years experience in geospatial/location technologies. Prior to joining deCarta in 2007, he was Director of Business Development for Autodesk's geospatial division where he led major product and market development initiatives contributing to the company's record growth and leadership position in the telco/utilities/government geospatial markets, and #2 position among geospatial software providers worldwide. He joined Trimble in 2001 as Director of Marketing to start the Mobile Solutions Division where he built and launched an integrated SaaS, hardware, and wireless services platform for location-based services, telematics, and mobile resource management. At ESRI he held various executive positions during an 11 year span in which the company grew ten-fold to become the world's 4th largest privately held software company. Prior to ESRI he was a GIS programmer/analyst. Don has a Bachelor of Science degree in Economics and International Affairs from Lewis and Clark College, and did graduate studies at Cornell University in City and Regional Planning with emphasis on regional science and GIS.

Duncan McCall,
Founder,
PublicEarth

Duncan founded PublicEarth ‘The Wiki for places’, after spending a great deal of time traveling, and feeling there was a better way to empower users through ever evolving technology to describe interesting places around the globe. PublicEarth recently launched and offers an ever-expanding database of nearly five million places, across 400 categories.

Duncan McCall has a background spanning technology and business. His interest and passion in applying technology solutions in the business and consumer world has led him to work and live in Europe, Asia, Australia and North America. Duncan has had a great deal of experience in building and running successful startups, including leading the build and management of a premier Silicon Valley based System Integrator, and managing the rapid growth of a nationwide retail startup.

Egil Juliussen,
Principal Analyst,
iSuppli

Egil has more than 30 years experience in the computer, communications, Internet and telematics industries. He has extensive experience in technology forecasting, competitive analysis and market forecasting. Egil was co-founder of Telematics Research Group (TRG), which was acquired by iSuppli in July 2008.

Prior to this Egil was president and editor of Computer Industry Almanac, which published eight Computer and Internet Industry Almanac reference books. He was Chairman and Co-founder of Future Computing, an information service company that was the first market research and product testing company for the PC industry. Future Computing was sold to McGraw-Hill. He remained president of the company's StoreBoard unit for several years following a private placement. StoreBoard tracked the sales of PC products through com¬puter dealers. StoreBoard was sold to Ziff-Davis, and was later acquired by NPD. He was also Chairman of Workstation Laboratories — a technology lab that specialized in performance analysis of personal computers, workstations and servers.

Previously, Egil was with Texas Instruments where he was a strategic and product planner for microprocessors, minicomputers and PCs. He was also employed by Norden, a division of United Technologies, where he designed graphics systems.

Egil has written columns and papers for computer publications and makes presentations, seminars and lectures in the USA, Asia and Europe. He received Bachelor of Science, Master of Science and PhD degrees in Electrical Engineering from Purdue University. Egil is a native of Norway and is a member of the Society of Automotive Engineers (SAE) and the Institute of Electrical and Electronics Engineers (IEEE).

Hakan Kostepen,
Director, Product Strategy & Innovation,
Panasonic

Hakan Kostepen is Director of Product Planning & Innovation of Panasonic Automotive Systems Company. Mr. Kostepen is part of the “global” Advanced Product Planning & Strategy group.

Mr. Kostepen has broad Systems Engineering and Advanced Product Development experience with Ford Motor Company, Visteon, EDS, and US Air Force. Along with various Automotive and Medical “Real Time”  Embedded Systems Applications Development and Advanced Automotive Infotainment Systems Software Development, he was also responsible for “industry first” Jaguar S-Type Voice Recognition Infotainment System, European Ford Focus Telematics application with Vodafone.  Mr. Kostepen was also part of Ford Motor Company and Qualcomm Joint Venture Wingcast and took various responsibilities within Ford Motor Company related to Advanced Technologies Integration,  Design/Development and Implementation.

Mr. Kostepen has been very active with various automotive industry conferences and events such as Society of Automotive Engineers – Convergence, Wi-MAX Forum and has published various technical papers. Mr. Kostepen received his BSEE from Istanbul Technical University, MSEE from University of North Dakota, and MSBA from US Air Force/Central Michigan University. Mr. Kostepen is a member of Eta Kappa Nu and Tau Beta Pi, Society of Automotive Engineers (SAE US), Session Member of SAE Convergence 2008, ITS NY 2008, IEEE, and several other professional societies and holds several patents in Advanced Automotive applications and technologies.

Ian White,
Founder,
UrbanMapping

Ian White is CEO of Urban Mapping, a company that produces wayfinding tools and solutions across the tactile and interactive domains. The company’s products include the multiple award-winning Panamap print map and URBANWARE geospatial database products, all focusing around urban place. White holds 15 years experience in marketing strategy and product development. He has been published in academic journals and the business press.

Jason Boseck,
President
Parking Data Ventures, LLC

Mr. Boseck is President of Parking Data Ventures, LLC, the leading source of high-quality parking data for use in local search and location based service (LBS) offerings from Internet portals, navigation device providers, and wireless carriers. PDV partners account for 10,500+ parking facilities. Mr. Boseck was also founder of MobileParking, a precursor company to PDV.

Mr. Boseck previously worked at the world’s largest inter-dealer brokerage company, working in New York and London. His responsibilities involved the structuring and building of new markets for sophisticated financial and energy products, on a global basis.

Mr. Boseck graduated from Columbia University, majoring in Economics.

Jean Cherbonnier,
CEO & Co-Founder,
Navx

Early 2006, Jean co-founded NAVX, a platform of geolocalized content, providing real-time information, content and services for GPS. Prior NAVX, Jean worked 4 years at IBM, and 3 years at Arthur D. Little. He co-founded K-Mobile in 1999, a leading provider of content for mobile phones, which was acquired by AG Interactive in 2004. Jean is a serial entrepreneur with outstanding expertise in Marketing and Business Development.

Jessica Steel,
Senior Vice President, Business Development,
Pandora

Jessica has served as Pandora's Senior Vice President for Business Development since mid-2004, and is responsible for driving and managing strategic partnerships for the company. Pandora’s partnerships are focused on making Pandora available to listeners via consumer electronics devices while they’re on the go, including in the car and in the home.  Pandora’s already-launched device partners include Apple, RIM, Microsoft, Hewlett Packard, Samsung, LG, Sprint, AT&T, and Logitech among others.  Jessica and her team are also deeply involved in projects to bring Pandora into the vehicle infotainment system, working with OEMs and Tier I suppliers to make this happen.   

Prior to joining Pandora, Jessica ran business development for the international division of Overture Services (a $1.8B Yahoo-acquired company). During her four-year tenure there, she helped to grow the search engine marketing business from one market to a 19-country, 600+ person international division that drove over $500M in annual revenues. Before Overture, Jessica worked in international finance, with clients ranging from Softbank Japan to the Thai Ministry of Finance. 

A Phi Beta Kappa member and Thouron Scholar, Jessica holds a bachelor’s degree from the University of Pennsylvania and a master’s degree from the London School of Economics. Jessica speaks Japanese, and spent a year at the International Christian University in Tokyo.  She also attended the LA Music Academy for vocal performance, and is a singer-songwriter. Writing under the name "Jessica Stone," she has released two full-length records, most recently “Melting” in July 2009.

Jim Nardulli,
SVP Global Sales,
Nav n Go

As CO-Founder and CEO of GlobalDining.com® in 1999, Jim was one of the pioneers in realizing the paradigm changing potential of wireless location technologies.  GlobalDining was among the World’s first Location Based Services, utilizing proprietary databases covering more than 500,000 listings in 40 countries, and User Generated Content interfaces together with early LBS technologies in an effort that presaged today’s much hyped “Web 2.0” technologies.

From this beginning emerged an enlarged venture, GetLisa Wireless Services, where in 2001 as CEO Jim led the team that created MicroLocal™ Search, which was fully integrated with a range of related LBS offerings.

By 2003, Jim had joined the original team of gate5 in Berlin where he concentrated on the Content side of the business together with establishing that venture in the Americas.  Jim remained with Nokia for a year after its acquisition of gate5 and then joined Magellan Navigation as Director of Content, Services and Strategic Partnerships.

In October, 2008, Jim joined the Nav N Go, Kft. team in Budapest, Hungary as Senior Vice President with global responsibility for sales and commercial direction.  Jim continues to work alongside the Nav N Go senior team to define Nav N Go’s Location Aware strategies.

Jonathan Treisman
Director, Business Development – Global Alliances
Universal Studios Partnerships

Jonathan is responsible for initiating, developing and managing Universal’s long term global strategic alliances and new business opportunities with innovative, emerging brands and Fortune 500 Companies. Universal Studios Partnerships provides partners with comprehensive integration throughout all of Universal’s assets including: Universal Pictures, Universal Studios Theme Parks, Universal Digital Platforms, and Consumer Products & Licensing.  Jonathan helps Partners utilize Universal’s global reach to move their business.

Some of Universal’s current Partners include:  American Express, Coca-Cola, Cartier, Nestle, Xerox, Sharp Electronics, Fidelity Investments and Gibson Guitars.

John Canali,
Analyst,
Strategy Analytics

John Canali, Analyst, joined the Strategy Analytics Automotive Multimedia & Communications Service team in 2008, and is responsible for research and analysis across automotive entertainment, navigation, communications and telematics markets. He evaluates emerging in-vehicle product and market development as well as the impact of wider consumer multimedia, including automotive opportunities for wireless adoption.

Julien Fourgeaud,
Roadmap Catalyst – Roadmap and Propositions,
Symbian Foundation

Technology Catalyst for the Symbian Foundation, Julien’s primary role is to help define and communicate the future of the Symbian platform. Prior to moving to London to take up this position, he worked at Nokia, initially joining the E-Series division in 2007 before moving into the newly formed Devices Organization. During his time at Nokia, Julien developed his productization expertise on devices such as the E71, contributed to key projects such as the transition from keypad to touch interface, and led the major effort behind third-party integration for the N97 in 2009.

Julien’s earlier experiences in the mobile industry include participating in leading research projects in the field of Micro and Nano Sensor Networks, conducted by the Tampere University of Technology in 2004, and working to develop a mobile platform at PurpleLabs in 2003. He also holds an MSc in Computer Sciences, Telecommunications and Networks from the Ecole Francaise d’Electronique d’Informatique (EFREI), in France.

Kal Mos,
Engineering Director,
Mercedes Benz / Daimler

Speaker overview coming soon...

Keith Ippel,
President,
Lat49

Mr. Ippel is a team leader who thrives on the innovative and global nature of the software industry. In his previous position as Director of Operations and Customer Care at Infowave Software, he led the wireless deployment of a company-wide CRM system. He also led the Customer Care team through the first sales of services to partners, partner sub-contracting agreements, and the implementation of an up-sell strategy to existing customers. Mr. Ippel has also worked as a Project Manager for R.C. Purdy Chocolates Ltd., and as a Project Manager with KPMG LLP PeopleSoft.

Krish Inbarajan,
Manager -Planning & Business Development,
OnStar

Krish Inbarajan works with OnStar in Detroit, USA. He is currently Manager, Strategy and Planning. Krish has played several roles at OnStar since 2002 and been part of the exponential growth story of OnStar. Prior to OnStar, he worked with a telecommunication software start-up, and before that he has worked with Deutsche Bank, Booz Allen & Hamilton and Reuters. He has work experience in Asia, Europe and North America. He has an MBA from London Business School, London and did his undergraduate education at Birla Institute of Technology & Science, Pilani, India.

Lemar Hight,
Head of Strategy & Business Development,
Yelp

Lemar joined Yelp in August 2008 and is responsible for business analysis and partnerships. Prior to Yelp, Lemar worked in management consulting with Bain & Company in Los Angeles, California and Stockholm, Sweden. He left Bain in the summer of 2006 to attend business school where he worked with various technology companies. Lemar has an MBA from the Stanford Graduate School of Business and an undergraduate degree from the University of Southern California.

Lewis Mowatt,
Product Manager Automotive, Global Product Management,
Nuance

Working with Nuance's automotive and PND partners Lewis Mowatt develops strategies for future solutions.  Lewis's interest ranges over the complete Nuance portfolio of speech and tactile input solutions combining the technologies of the Tegic division with the existing speech technologies of Nuance to develop complete user interface solutions. Prior to joining Nuance Lewis was Technical Specialist Speech Control for Ford Motor Company with 10 years experience developing speech solutions as part of a complete automotive system.

Lisa Peterson,
President,
Peterson Mobility

Ms. Peterson is the President for Peterson Mobility Solutions, LLC, a company that provides professional services and strategic consulting tailored to the wireless industry, with emphasis on location-based services and mobile data applications.  Peterson Mobility Solutions’ clients include wireless carriers and MVNOs, wireless application service providers, content providers, telecom suppliers, and enterprises.

Ms. Peterson has over 17 years of progressive experience in the telecom industry, with proven success in analyzing markets and developing winning product, marketing, partnership, and channel strategies for wireless voice and data services.   Prior to forming a consulting practice, Ms. Peterson led teams and held senior staff positions in Products & Services, Marketing, Network Engineering, and Finance at Sprint-Nextel and MCI Communications (now Verizon Business).

In her last role at Sprint-Nextel, Ms. Peterson was Sr. Manager of Location Based Services.  Ms. Peterson helped pioneer this space by cultivating relationships with LBS software developers and device manufacturers to successfully launch and monetize a wide array of wireless GPS-enabled enterprise and consumer applications.  Key accomplishments included the launch of the first, mobile phone-based, MRM and GPS Navigation solutions.  Ms. Peterson played an integral role in driving LBS product strategy for Sprint-Nextel by defining business requirements for Sprint-Nextel’s location infrastructure, partner programs and handsets, and developing marketing and sales programs to drive sales through all of Sprint-Nextel’s channels. 

Ms. Peterson is a subject matter expert in wireless location technologies and is a frequent speaker at industry conferences and events.  Ms. Peterson was a contributing team member on CTIA’s WIC committee on LBS Best Practices and Interoperability.

Lisa has a B.S. in Finance from University of Maryland and an M.B.A with a concentration in MIS, from the University of Maryland, Robert H. Smith School of Business.

Luisa Cordano,
Area Manager Embedded Sales,
Loquendo

Luisa Cordano joined Loquendo in 2002. She currently holds a position of marketing and sales, in particular she is area manager for North America of the embedded technologies product line. Among her activities she also performs market analysis and product management of embedded speech technologies.

Previously she was in charge of project management of both national and EU funded research projects for Loquendo business development. She’s been with the Telecom Italia Group since 2001, where she worked in business development of the International Operations unit. She holds a degree in Pure Economics from the LUISS University of Rome, Italy

Marc Kleinmaier,
Business Development Manager - LBS;
Forum Nokia America

Within the Forum Nokia Americas team, Marc is responsible for business development, partner management, and evangelism of Nokia platforms to the LBS and Lifestyle development communities. He also focuses on outreach to manufacturers of innovative hardware accessories (gadgets) that complement Nokia’s device portfolio.

Marc brings more than a decade of mobile experience in business development and product strategy to the Forum Nokia team. His personal passion for mobile and web convergence, location-based services, widgets and social networking give Marc a finger on the pulse of the emerging mobile-social ecosystem. Prior to Nokia, Marc held strategic roles at Rocket Mobile, FunMobility, Zapptrio and Yahoo! Mobile.

Mark Neff,
Senior Director, Business Development,
Networks In Motion

Mark Neff currently holds the position of Sr. Director of Business Development at NIM, he is responsible for developing and managing strategic partnerships and evaluating domestic and international business opportunities and markets. Neff has been involved in the wireless communications and LBS industry for over 12 years. Prior to joining NIM in 2005, Neff was Sr. Manager of Business Development at Samsung where he was involved in the initial start-up and product development of the NEXiO, the first Windows CE platform wireless device launched by the company in Korea. Prior to Samsung, Neff was Sr. Manager of International Business Development at QUALCOMM where his role was key in launching CDMA technology into the international market. Neff’s experience includes serving over 5 years as an Independent Consultant with clients such as National Semiconductor, Qualcomm and a number of start-up companies in the Silicon Valley. Neff has worked and traveled extensively throughout Europe, India, and Asia. Neff has a B.S. degree in Finance and an MBA in International Business & Marketing from the Thunderbird School of Global Management.

Mark Scalf,
SYNC Product Manager,
Ford

Mr. Scalf is currently Sr. Product Manager of Ford’s new SYNC Traffic, Directions and Information service, which provides drivers with hands-free voice-activated access to turn-by-turn navigation, real-time traffic reports, updated business listings, sports scores, news reports, weather forecasts, and other dynamic content.  In this role, he is responsible for the overall development and integration of all off-board Internet services within Ford’s Service Delivery Network, providing users with safe hands-free access to personalized information while driving.

Prior to this role, Mark was Product Manager for Ford’s Advanced Infotainment Products.  Here he was responsible for defining new infotainment product concepts and bringing innovative products like SYNC 911 Assist, SYNC Vehicle Health Report, and Sirius Travel Link to market.

Mark began his career over 9 years ago at Motorola as a key member of their Telematics Communications Group.  While at Motorola he helped develop and bring phone-based features such as voice-activated hands-free calling, automatic crash notification, occupant initiated emergency assistance, vehicle door unlock, stolen vehicle assistance, route guidance, and real-time information to automobiles. 

Michael Liebhold,
Senior Researcher,
Institute for the Future

Mike Liebhold is a Senior Researcher focusing on technology foundations for contextual computing and immersive media. At IFTF Mike has served as a principal investigator or author and project leader for a number of private projects focusing on futures of geospatial systems and technologies and related location based services. Mike was chair and prinicpal research for IFTF's conference on the Geoweb in 2004, and has lead private research for IFTF clients including Toyota, Daimler, GM, Chrysler, Intel, Cisco, SK Telecom, Reuters, and others on topics.

Recently Mike has been leading work at IFTF on technology ecologies for real time services. Most recently Mike delivered an invited keynote on personal contextual services and clinical information ecologies for a senior team of US Department of Health and Human Services technology planners.

Before coming to the Institute, Mike was a visiting researcher at Intel Labs, working on a pattern language for contextual computing based on semantic web frameworks for ubiquitous computing. Previously, Mike worked on several startups involving: large-scale international public IT services and IP networks for rural and remote regions; a complete IT architecture for schools in Shandong Province, China; satellite networks in India, Europe, and Latin America. Mike was a senior consulting architect at Netscape Communications and a founding member of Netscape Investors board. Prior to that, he served as the Vice President, Chief Technology Officer for Times Mirror Publishing, leading launch of 20+ www services.

For ten years prior, he was Senior Scientist for Apple Computer, Principally responsible in the Advanced Technology Group for leading long-term investigations into technologies, architectures, and applications related to convergence of computing, high-speed communications and digital interactive media technologies. Initiated research leading to development of many Apple products including: broadband interfaces, digital video architecture, cd-rom hardware and software, Apple II video hardware, Macintosh interactive video software, QuickTime media software.

Michael Siliski,
Product Manager, Mobile,
Google

Michael Siliski joined Google about 1.5 years ago as Product Manager on Google's Mobile Geo team. He currently oversees development of Google Maps for mobile across a variety of platforms, including Android and BlackBerry, and is responsible for features such as Google Maps Navigation (Beta). Before coming to Google, he worked at a San Francisco-based startups including Tickle Inc. He graduated from Stanford University with a degree in Symbolic Systems and a concentration in Artificial Intelligence.

Mike Flom,
Managing Director,
Flom Wireless Consulting

Mike Flom helps developers/portals/brands, wireless operators/mvno's, device/infrastructure provides with location-based services strategy, marketing, business and product development. He was the founder and CEO of Portable Internet, Inc. a pioneer in consumer and enterprise location based services. As VP/General Manager, Mike founded and grew Information Builder’s E.R.P. Division, helped launch IBM’s Information Warehouse, and pioneered American Express’s first E-commerce systems. Mike has a B.S.E. and M.B.A from Arizona State.

Mike Kennewick,
Founder & CEO,
Voicebox

Speaker overview coming soon...

Neal Campbell,
CEO,
TrafficCast

Neal joined TrafficCast in September 2008 as Chief Executive Officer. He is a mobile industry veteran with more than 20 years of industry experience. Most recently, he served as executive vice president and general manager of Strategic Marketing and Next Generation Products at ISCO International, a leading supplier of software-based, adaptive filtering products for the wireless industry.

Earlier, he was vice president, Location Based Solutions, and managed development and marketing of robust location and navigation solutions for mobile devices, marketed under the brand name VIAMOTO.

Neeraj Choubey,
Vice President,
Venrock Associates

Neeraj joined Venrock in 2006. He is part of the core technology team and evaluates semiconductor, wireless and energy investments. Prior to joining the venture capital industry, Neeraj was a Senior Product Manager at Yahoo! Mobile where he was responsible for creating and launching mobile search. Post business school, Neeraj was a Senior Consultant at inCode Wireless where he provided business strategy and consulting services to handset and infrastructure OEMs, wireless carriers and enterprise customers. Neeraj began his professional career in the CDMA infrastructure division at Motorola. In addition to this investing duties, Neeraj serves as board member and COO for a Venrock funded wireless semiconductor company. He is also a board member or observer at Anchor Bay Technologies, ApaceWave Technologies, HelloSoft, Newport Media Inc, Tapioca Mobile and uLocate Communications. Neeraj holds and electrical engineering degree from Cornell University and MBA from the MIT Sloan School of Management.

Noam Bardin,
CEO,
waze

Noam Bardin is the CEO of waze, a free social mobile application that enables drivers to build and use live maps and real-time traffic updates for an optimal commute.

Prior to joining waze, Noam co-founded Deltathree inc. (NASDAQ: DDDC), a leading international VoIP service provider, where he served for 10 years in a variety of executive positions including as Chairman, Chief Executive Officer and VP of Operations. He also served as CEO of Intercast Networks and holds an M.P.A. from Harvard University John F. Kennedy School of Government and a B.A. in Economics from the Hebrew University.

Pierre Bouvard,
EVP Sales,
Arbitron

Pierre Bouvard serves as Executive Vice President, Cross-Platform Services.  The Cross-Platform Media Services team is charged with leveraging Arbitron's Portable People Meter (PPM) technology to establish audience measurement for new customer segments.

Prior to this, Pierre was the EVP Sales, President, Portable People Meter, as well as Vice President and General Manager for Arbitron Radio. Pierre started his career at Arbitron in various sales and management capacities, in the Chicago, San Francisco, New York and Dallas offices.  He left Arbitron for a six-year period, when he was Executive Vice President of Coleman Research, one of the premier strategic consulting firms for radio stations. 

Pierre is co-author of "Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System".  Pierre also created Arbitron's series of media industry studies.

A graduate of Northwestern University's School of Communication, Pierre holds a BS degree in radio, television and film, and is a graduate of the Advanced Management program at The Wharton School. Pierre is Vice Chair of the IRTS, board member of the Library for American Broadcasting (LAB) and serves as a trustee of the Foundation of American Women in Radio and Television (AWRT).

Rahul Sonnad,
Founder,
Geodelic

Rahul Sonnad founded Geodelic Systems in early 2008 after using a GPS enabled laptop with a 3G internet card everyday for 2 years. Prior to founding Geodelic, Rahul conceived of and founded thePlatform, a Seattle-based digital video web services company. thePlatform now services the majority of large video publishers on broadband and wireless platforms, including Hulu, Verizon Wireless, Helio, CNBC, CBS, ABC News, most Comcast properties, and dozens of other major brands. thePlatform now operates as a subsidiary of the Comcast Corporation, which acquired the company in 2006. Previously, Rahul worked at Microsoft, managing the R&D activities on the Asian versions of the Office suite, and at Adobe Systems in engineering management. Rahul has a masters in engineering from the University of Washington and attended the Harvard Business School MBA program.

Rich Rudow,
Managing Director,
Trimble Outdoors

Mr. Rudow has a long history as an entrepreneur building start-up companies that apply GPS technology to new product categories.  He was President and CEO of PROLINK, the leading provider of GPS based distance measurement and golf course management solutions Worldwide.  Later, he became President and CEO of GRID DATA, a leading provider of GPS based fleet management solutions.  Mr. Rudow sold GRID DATA to Trimble Navigation (NASDAQ: TRMB) in 2001.  Currently, Rich is responsible for running a new business within Trimble called Trimble Outdoors, which provides GPS applications on cell phones for the consumer outdoor recreation market.  Over the years, Rich has built critical business relationships with prominent US companies, raised $40 million in venture financing to fund his start-up businesses, has been active in the venture capital community in analyzing investment opportunities, has been involved in more than a dozen contemplated or completed M&A transactions, and has sat on the Board of six start-ups.  Rich received a Bachelors Degree in Electronics Engineering Technology from DeVry in 1985 and has done graduate work in Engineering at Arizona State University.  He holds 8 US patents.

Rob Lawson,
Founder,
Brightkite

Speaker overview coming soon...

Robert Hylkema,
VP Business Development,
InfoUSA

Robert Hylkema is VP of Business Development at InfoUSA., the leading POI provider to the LBS and Navigation market.  Robert brings years of experience within the Location Based Services industry. Prior to joining InfoUSA in 2009 Robert was at Tele Atlas which he joined in the Netherlands in 2000 before moving to the Bay Area in 2001.
At Tele Atlas Robert held leadership positions in Product Management and Business Development for the Automotive and the Traffic and Dynamic Content Group before leading the Personal Navigation Business unit. Robert has also worked with Urban Mapping and Xerox.

Robert holds a degree in Business Economics from Erasmus University (MA), Rotterdam, the Netherlands

Robert Sayles,
VP Sales,
Nextar

Mr. Sayles joined Nextar 2 years ago and has been in the consumer Electronics for 25 years. Prior to joining Nextar, Mr. Sayles was Regional Sales Manager at jWin Electronics and ran a successful retail and Internet business and has held various positions within the industry prior to his current position. Robert is a member of CEA and has appeared recently on BNET.TV and the Dave Graveline Show.

Sal Dhanani,
Founder,
Telenav

Sal Dhanani is a co-founder of TeleNav and brings years of experience in product marketing, product management, business strategy and operations within the telecom industry. Prior to TeleNav, Sal worked with the McKenna Group, a leading strategy-consulting firm, where he developed market entry, product launch and expansion strategies for various start-ups, telecom companies and telecom infrastructure providers. Before joining the McKenna Group, Sal was responsible for product development and management at Schlumberger Ltd., Test and Transactions Group.

Sal completed coursework through Stanford University's IEEM program and holds a Bachelor of Science in Electrical Engineering from the University of Washington.

Steve Andler,
VP Marketing,
Networks in Motion

Andler joined the company in 2004 after consulting for Networks In Motion and other startups in the consumer wireless space. As vice president of marketing for the Computer Systems Group of Toshiba and while at Fujitsu PC he was instrumental in driving the industry trend of integrating wireless technologies into mobile computing products. Prior to Fujitsu PC, he served as Phoenix Technologies’ Corporate vice president of marketing involved in setting industry standards for pre-operating system security and "Plug & Play" interoperability. Andler held several roles at Apple (CTO, PowerBook Div. & WW Sr. Dir. Marketing, Mobile Systems) during which time he re-launched the Newton PDA Platform and was actively involved in the turnaround of the PowerBook division. He was also a key management team member in the explosive growth for Toshiba’s notebook business as the Worldwide Director of Product Planning and Strategy. Andler brings more than 25 years of experience conceiving and marketing products focused on the application of new technologies to mobile computing and consumer electronics. Andler received degrees in engineering (BSE) and management (MBA) from UCLA, and is an IEEE member.

Steve Coast,
Founder,
OpenStreetMap

Steve Coast is the founder of OpenStreetMap, a collaborative map of the world made by people like you. Steve, along with Nick Black, co-founded a web consultancy firm which in 2008 became CloudMade. Steve currently lives in San Francisco, CA.

Ted Cardenas,
Director of Marketing - Mobile Entertainment,
Pioneer

As Director of Marketing for Pioneer’s mobile business group, Ted Cardenas is responsible for promotional activities, advertising and overall brand strategy.  He and his team focus on the primary goals of educating consumers about Pioneer's mobile entertainment and navigation solutions, while building excitement and demand that directs them to its retail and distribution partners.

His passion for consumer electronics began junior year of high school in 1989, when he started a summer job at Sound and Service in Iowa.  There he learned the fundamentals of the car audio business, which evolved into a 20-year career in the CE industry. 

Cardenas began his 13-year career at Pioneer as a product specialist, providing training and support for car and home electronics dealers.  He quickly rose through the ranks and in 1997, he was promoted to district sales manager, covering the northwest territory.  In 2000, Cardenas made an important career transition when he moved to Pioneer’s headquarters in Long Beach, Calif. and became brand manager for the mobile business group’s marketing division.  In 2007, he moved into a management role within Pioneer’s product planning department, working closely with Japanese engineers and design teams across all U.S. mobile electronic product lines.

Cardenas was honored with Pioneer’s Octagon and MVP awards for three consecutive years (1997 – 1999), a distinction presented to outstanding employees who exceed sales quotas and are recognized for excellent customer feedback and service.  Since 2007, he has been an active member of the CEA Automotive Electronics Division Board.

Ted Cardenas has always provided a grass-roots perspective, helping the industry generate sales while providing product solutions that satisfy consumer needs and demands.  He is most effective at maximizing the natural synergy that exists between the automotive enthusiast and the mobile electronics industry.  Cardenas conducts day-to-day business with a clear understanding of the importance of learning something from a retailer, distributor or consumer and knows that it is equally critical to teach and share in order to help the industry continue to grow.

Tom Murray,
VP Marketing Americas,
TomTom

As Vice President Market Development for TomTom Inc., Tom Murray oversees the Company’s advertising, corporate communications, channel marketing and market forecasting activities.  Since joining the team in April 2007, Murray has helped TomTom to build even greater consumer awareness and preference, to grow its market share, and to secure a strong leadership position within the GPS industry at large.

Prior to joining TomTom, Murray held a variety of global and North American marketing management positions with Procter & Gamble, The Gillette Company, The White Rain Company, and Duracell Inc.