Strategies and partnerships for
Navigation Based Services

Adding new desired services to differentiate the navigation experience  is now the key to compete with  free offerings . The traditional navigation players must  therefore expand their  partnership with service  providers in and around the Navigation realm immediately.

Nav&Loc USA 09 is the 6th Annual show for all Navigation players to meet other location based service providers and create a new dawn for Navigation Based Services.

Nav&Loc US 09 will show the good, the bad and the ugly of the navigation industry and take apart all the key issues service providers are facing right now:

ALL the key industry players across the Navigation & LBS world under one roof! 150+ senior level attendees: The biggest Navigation focused event! 16+ hours of intense unrivalled networking Industry Leaders delivering key insights Online networking centre: Once registered, get in touch with attendees before the event!

What's changing your market:

Get a thorough analysis of the key performance indicators of the Navigation market. Go through all the main players strategies, identify new technology and service innovation and discuss how to react to the main market disruptive forces.

How to differentiate your service:

Investigate the technology advances, new business models, pricing, device platform, user interface, and all other critical aspects of the navigation solution that will make your product stand out

Monetize location services

Get success stories, trial results and targeted feedback from the innovators in LBS. Identify how these new functions can not only enhance the usability but also provide extra revenue to your offering

Update navigation search

Debate the opportunities opened up by more accessible, better focussed and more contextual search results on ways to monetize content on the 3 platforms: Car, PND and Mobile

In 2 days and across 17 sessions, you will get the full run through on the Navigation market. Check the agenda right away

The show will be based on the following observations:

Navigation is not an end in itself; the service now needs to include usage context, what happens along the way and at destination

• Learn from the latest experiments and offers in Navigation services
• Take home a list of the critical new navigation services and feature that will create the next buzz in 2010
• Discuss the evolution of the navigation platforms, what they offer and who they target
• As the biggest players expand and redistribute their efforts, look for the partnerships that will enable you to offer new navigation service

In-Car search results need to be transformed into one relevant, context aware recommendation

• Find out how to make map content and POI live, searchable and personal
• How is access to map and content evolving? who are the key players? is the market still open?
• Discuss the opportunities for driver specific connected navigation and entertainment services

The PND definition is changing. They are becoming PNS as Box shifting becomes less profitable ($50 in 2010?) - who’s flexible enough to adapt?

• Where is In-car navigation heading?
• How to get Connectivity to make business sense
• As Traffic 3.0 is free on your phone, where are the profits to be made

Get the full event brochure

Navigation and Location had a truly diverse set of participants and topics.

OnStar

A show you can rely on

Back for a 6th successful year at a time when Navigation and LBS have never been so high in the agenda of all key players in the web, mobile and car industry. Nav&Loc USA remains the key rendezvous for the the shakers and movers in the US Navigation market.

Last year's conference showed the emergence of LBS in the navigation sector and created a massive buzz around it. The feedback was spectacular !! Here is an example:

As a first-time attendee, this conference was exactly what I was hoping for. In two days, I was able to get a good picture of the state of LBS market and identify the technologies we need to focus on to bring our content to market. The networking opportunities were also excellent. Thanks for all the hard work!

TravelBrains

2009 will have been the year of the iPhone , undoubtedly, December will be the ideal time to look back at what happened and how one device changed so much. Nav&Loc USA will the best place to think about the future but also to start building your strategic plans for 2010 and beyond. Get the full event brochure

Still the best way to stay connected in the LBS industry. 2 solid days of networking and learning the latest news.

Call for Papers

If you have some comments on the ideas above and if you think your company has the answers and should be represented at the show, contact me directly at thomas[at]thewherebusiness.com and make sure you get the brochure when it's ready

Get a taster !!

I have unlocked some of the presentations from last year's show for you to look at, simply give me your email here and I will send you the details to get free access to some of the best presentations from the Nav&Loc USA show last year.

As a mobile handset company, it was a great chance to hear many of LBS service provider's voice.

LG