Navigation & Location USA

• Get the latest on the evolution and progress of the Open Street Map
• Learn how the ODbl license can benefit the Nav&Loc industry
• Benefit from a vision of the upcoming applications and markets for open geo data sets
• What does the ecosystem around OpenStreetMap mean for the industry as a whole?

Steve Coast, Founder, Open Street Map

• Find out when the emerging low-cost in-car navigation systems will make an impact
• Discuss the impact of telematics-based off-board navigation like OnStar and Sync, and what other similar offerings are on the cards
• Get latest figures for US PND sales and discuss how the connected PND - Smartphone competition will evolve
• Get a picture of the mobile nav market painted for you by numbers
• Discuss the evolution of the real value ad brought by LBS services today 
• Evaluate the new nav users' segmentation since the iPhone
• How is the elasticity of the screen size demand evolving
• What regions outside of the US will be the next 'hot' areas for LBS growth?

Egil Juliussen, Principal Analyst, iSuppli

As the key differentiator becomes the ability to add desired services, traditional navigation players must turn to the LBS industry for partnerships

• How will the navigation value-proposition change and what does it mean for customers, market leaders and challengers?
• What are the opportunities to expand navigation with LBS offerings?
• How will evaluations for in-car, mobile phone, PND-based and service centric offerings change and what role will dynamic content play?
• What partnership and collaboration opportunities are emerging?
• How will market opportunities vary by region, product category and customer segment?

Moderator: Egil Juliussen, Principal Analyst, iSuppli

Mark Thompson, Associate Director - OD Business Solutions, Verizon Wireless

Krish Inbarajan, Manager -Planning & Business Development, OnStar

Robert Sayles, VP Sales, Nextar

Julien Fourgeaud, Roadmap Catalyst - Roadmap and Propositions, Symbian Foundation

• Re-define the new entry-level PND of 2010
• Analyze the routes to market and how they compare
• Get the results of pricing tests and experiences: what is the feasibility and the opportunities presented by <$100 PNDs?
• Find out how to use partnerships and customer service to reduce prices and gain a competitive advantage
• What feature set will define the future mid range PND?
• What opportunities would a <$50 open up?

Robert Sayles, VP, Nextar 

• Safety and usability first: What are the new applications speech enables in Navigation today?
• Speech evolution and trends: Get a glimpse of what speech will do in the next 5 years in the majors markets
• Device integration: compare the embedded vs. network approaches to speech enable your service
• Emerging markets: Get an overview of the most promising new regions, incl. China & India

Gabi Artzi, Solutions Architect, Nuance

• The opportunities and challenges of mobile apps for the driver
• How to use voice to make search and services accessible and safe
• What mobile application and services will compete with traditional in-car features?
• Will integration with social networking capabilities (e.g. Facebook, FriendFinders, etc.) be a key component of LBS in the future?

Mike Kennewick, Founder & CEO, Voicebox
Marc Kleinmaier, Business Development Manager - LBS; Forum Nokia America

Pierre Bouvard, EVP Sales, Arbitron
Jessica Steel, Senior Vice President, Business Development, Pandora

• Learn how to adapt in-car access, control and feedback of today’s huge available online geo content
• How can OEM profit from mobile device UI transfer
• How to profile the entry price, upsale, bundle and subscription models to each new market segments
• Find out how off-board systems are evolving and will compete with onboard systems in 2010
• How to connect the in-car services and what network update is needed?
• Discover how to adapt navigation services to electric vehicles

Moderator: Michael Liebhold, Senior Researcher, Institute for the Future
Dr. Kal Mos, Engineering Director, Mercedes-Benz R&D N.A.
Rajesh Patel, Technical Marketing Director, Panasonic 
Ted Cardenas, Director of Marketing - Mobile Entertainment, Pioneer 
Chuck Broadwater, Navigation Systems Lead, Ford

Brian H. Inouye, National Manager Technology & Engineering, Toyota

3.15 Networking Coffee Break

This session will illustrate the problems and options open to an application developer facing the new choice of business models, channels and partners.

• What are the new channels to sell navigation & location apps, and how are the old ones faring?
• Get price fixing test results depending on app / channel / app shop and OS
• What are the experiences so far with Freemium and ad supported models?

Rich Rudow, Managing Director, Trimble Outdoors

• Redefine what is searchable in a car and how results are fed
• Can local search be monetized as a stand-alone service?
• How to move from 'search' to 'discovery' - inferring intent and interest from context
• How to improve the definition of 'context' in navigation search
• Can mobile and nav search generate advertising revenue comparable to websearch?
• How to add driving directions into the search mechanism
• Discuss the effect of Google Local Business Center on monetizing search
• What profiling is useful: passive data vs search context

Moderator: Neeraj Choubey, Vice President, Venrock Associates
Rob Lawson, Founder, Brightkite
Rahul Sonnad, Founder, Geodelic
Lemar Hight, Head of Strategy & Business Development, Yelp

Eric Carr, Vice President - Location Technologies, Loopt

NEW: Jonathan Treisman, Director, Business Development – Global Alliances, Universal Studios Partnerships

5.00 Networking Drinks Reception

• Learn how US navigation consumers view PNDs and mobile nav solutions
• Find out recommendations to enhance the navigation user experience on a mobile device
• Discover which usability issues mobile nav solutions handle better than PNDs
• Understand critical success factors for mobile navigation solutions
• What is the level of interest among US consumers for location-based services? 
• Find out what value-added services US consumers want on their nav system

Chris Schreiner, Senior Analyst - User Experience Practice, Strategy Analytics

This is an incredibly exciting and uncertain time in location and navigation. Recent trends - GPS smart-phones, Free map and free navigation services, "good enough accuracy" and citizen mappers all coalesce to disrupt our market and bring new opportunities immediately. This session will highlight:

• How to harness the power of an active community to cost-effectively create, update and refine map and road data
• The underlying currents that will affect the mobile location base market
• The lessons learned through the early trials of the technology
• How the wisdom of crowds can be channelled to revolutionize the mobile navigation space on a global scale

Noam Bardin, CEO, waze

• Hear an operators' perspective on the evolution of off-board navigation
• Off-board/on-board, on-deck/off-deck... Find out how the future balance will be 
• How will fixed data plans influence the mobile LBS app market?
• Discuss the advertising opportunities from performance adverts to profiling; looking at timeline, partnerships and  privacy
• Analyse the opportunities and barriers to open API in a carrier-controlled environment
• Assess the OEMs benefits and risks of having native navigation app

Moderator: Mike Flom, Managing Director, Flom Wireless Consulting

Luisa Cordano, Area Manager Embedded Sales, Loquendo
Jim Nardulli, SVP Global Sales, Nav n GO
Chris Peralta, Head of Services and Software, Nokia
Stig Pedersen, Sr. Director of product management, Magellan

Dave Daetz, Senior Director of corporate development, Palm

NEW: Michael Siliski, Product Manager, Mobile, Google Map Navigation

As manufacturing costs of new mobile phones crash down, this session will look at how convergence between PND and mobile can further accelerate through ongoing industry coalescence around open source and collaboratively developed operating systems

• What new features / functions will be added to off-board navigation in the future?
• How to integrate valid, useful, live content into your nav app
• iPhone / Gphone/ Blackberry  navigation: How to differentiate your offering and how it will affect the rest of the nav world
• OS proliferation: how to rate and choose where to invest
• How will the evolving relationship triangle between OS, mobile manufacturers and carriers affects the third party service providers?
• Channels to market: understand who will own and run the mobile app shops next year and how you will access them
• Discuss what’s stopping PND manufacturers from building mobile phones
• Understand the factors behind mobile manufacturing commoditization
• Explore the new Operating Systems' ability to facilitate the transition between PND and mobile

Moderator: Clement Driscoll, Founder and Managing Partner, CJ Driscoll & Associates

Mark Neff, Senior Director, Business Development, Networks In Motion
Tom Murray, VP Marketing America's, TomTom
Rich Rudow, Managing Director, Trimble Outdoor
Michael Cottle, Vice President, Sales, deCarta

Andrew Shikiar, Director of Global Marketing, LiMo Foundation

• Assess today's realistic revenue generating options - looking at consumers, fleets, services, app, advertising and bundling
• How will traffic be distributed across the different delivery platforms?
• Discuss what premium traffic service people will be willing to pay for
• How do you balance increasing data quality, cost and actual user benefit? 
• Can “crowd sourced” traffic information really compete with probe + historical + event data?    
• As data types (speed, flow, incidents, live camera images, etc.) and their availability vary widely, do user expectations for timely data vary accordingly? Should traffic information providers then adapt their product/offering regionally?

Moderator: John Canali, Analyst, Strategy Analytics

Andre Gueziec, Founder, Beatthetraffic

Neal Campbell, CEO, TrafficCast

Noam Bardin, CEO, waze

Steve Geller, Director of Product Management, TrafficLand

• The path to enhanced POI: how to include description, image, comment, and video
• How to aggregate, consolidate, update, integrate and contextualize POIs
• How to get transactional POI direct from the map
• Identify the new POI sources and vertical markets
• Find out how to get user-generated ratings and rankings
• How to control the cost of qualifying and integrating user-generated content in POI databases
• Ad metrics from visited apps / sites after testing - cpc and cpm results and trends 

Steve Andler, VP Marketing, Networks in Motion  

Robert Hylkema, VP Business Development, InfoUSA

Jason Boseck, President, Parking Data Ventures

As the price for basic routable map data drops towards zero, what are the business models to provide map data profitably?

• Discuss the evolution of the map market as new entrants like Google map maker, OSM, Tiger or waze suggest new way to create and distribute map data
• How to build the business supporting new set of data like parking or mass transit info on maps when the map price is constantly challenged
• Identify the prospects and target markets for free maps, average maps and 'super maps'
• How to sell geo data sets for navigation and location services when Google gives it away for free

Moderator: Ian White, Founder, UrbanMapping
Juha Christensen, Chairman, Cloudmade

Darren Koenig, Director of Wireless, Internet and Telecom, Tele Atlas

Duncan McCall, Founder, PublicEarth