Agenda

• The profit potential of the different applications in personal tracking such as family tracking, lone worker, emergency response and tele-health
• Understand and exploit 2010’s major market drivers, including the emergence of cheap enabling technologies, huge consumer demands and legislation
• Key trends and evolutions in the market for 2010 and beyond
• The low down on which companies are making money right now and how
• Ones to watch - who's hot and who's not. The organisations leading the people tracking charge
• Understand the sales, marketing and unique value proposition for personal tracking

Annette Zimmermann, Senior Research Analyst, Gartner

• Analyse current statistics to understand why and how the market is growing and at what rate
• The latest market data for growth and get an accurate picture of the current market size
• An accurate breakdown of different vertical applications and get the inside knowledge of where the real gains are being made
• The impact on ROI for customers who implement tracking solutions

Patrick Connolly, Research Director GPS and Location Technologies, IMS Research

• Understand the different value propositions for different users, from safety to efficiency
• Debate what customers expect right now and how to best meet expectations in a profitable manner
• Discuss how to deliver the ubiquitous indoor/outdoor location customers expect, without breaking the bank
• Take advantage of critical market drivers and develop the best customer acquisition strategies
• Understand how to deploy the right business model by examining monthly subscriptions, channels to market and service bundles

David Gordon, Director of Strategic Planning, Intel
Jacques De Kegel, Business Development Executive, IBM
Antonio Ricci, Head of Product Management, Information and Security Applications, Ericsson

Patrick Connolly, Research Director GPS and Location Technologies, IMS Research

11:30 - 12:05 Expected near-term developments in satellite personal location, tracking, messaging and distress alerting devices

Patrick Shay, Vice President and General Manager, Iridium

Craig Swallow, Managing Director, Connexion2

14:00 - 14:35 Best tactics to manage false alarm generation when working with embedded motion detectors in personal tracking devices

Benoit Tournier, M2M Communications Business Development Manager, Sagem Communications

• How changes in the Universal Service Directive concerning caller-location and 112 calls will affect the People Tracking industry
• The lowdown on the role of the European Emergency Number Association and forecasts for market growth in 2010 and beyond

Gary Machado, Project Manager, European Emergency Number Association - EENA112

• Maximum safety equals maximum profits. Exploit new location technology to reduce time to first fix, improve accuracy and massively improve your product’s value proposition
• Switch between location technologies, keep maximum location information on architecture and increase consistently while preserving battery
• Examine how to increase battery life with smart algorithms, device design and reduced use of receivers

Kanwar Chadha, Founder of SiRF Technology & CMO, CSR

• Increase your customer base and take your products to the next level with increased battery storage, indoor positioning and elevation capabilities
• Examine cost effective ways to implement indoor location, including integrated sensors, motion sensing technology and trail finding
• How to easily display information to the user
• Discuss the current and realistic solutions to overcoming the pressing technical hurdles

Herbert Blaser, VP Marketing, U-Blox
Arttu Huhtiniemi, VP Product Management, Ekahau

Paul Hedtke, Senior Director Business Development, Qualcomm
Terry Phebey, VP of European Sales, Ubisense

Moderator: Dr Ian Sheret, Founder, Polymath Insight

• Examine consumer family locator deployments with AT&T, Sprint, SK Telecom and others
• The GPS device tracking market: Best Buy retailer use case
• Analyse success models for carrier based deployments

Tasso Roumeliotis, CEO, WaveMarket

9:10 - 9:45 - CASE STUDY

The evolution of the personal telematics market: Building a solution for the elderly that addresses the key concerns of the user and their caregiver

• An overview of the market for personal telematics solutions for the elderly population
• Meeting key challenges with fall detection, indoor location determination and device suitability/acceptability
• Implementing key features and value propositions – the elderly user perspective versus the caregiver’s perspective

Paul Hedtke, Senior Director Business Development, Automotive and Personal Telematics, Qualcomm Incorporated

09:45 - 10:15 - How the Nintento Wii’s motion plus technology has opened the door to a wave of low cost high-tech people tracking services

• How full motion sensing will migrate to smart phones in 2010 and further enhance phone tracking capabilities and services
• The Nintendo Wii’s mass market ‘MotionPlus’ 3-axis gyroscope technology and opportunities for low cost accurate motion tracking
• How low-cost full motion sensors can enable mass market indoor tracking solutions
• Examine how recent progress on cheap silicon and quartz gyroscopes has changed the game for all players

Dr Ian Sheret, Founder, Polymath Insight

• What applications are current smart phones able to provide sufficient value for?
• How 2010’s Smart Phones with low cost GPS chips, Accelerometers, Gyroscopes and Magnetometers will enhance phone tracking capabilities
• Examine partnership opportunities between MNOs and dedicated devices with AGPS capabilities
• Maximum safety capabilities as the key differentiator for stand alone devices

Geoff Hayter, Director, Guardian24

Rami Avidan, CEO, Wyless Group
Tomi Raita, Senior Vice President & Managing Director, EMEA, GeoSentric (Twig)

Moderator: Andre Malm, Senior Analyst, Berg Insight

11:45 - 12:20 - E112 for emergency services and personal tracking in Europe

Velipekka Kuoppala – Vice President of Sales & Marketing, BlueSky Positioning

14:00 - 14:35 Add context to tracking and maximize return

• Respect privacy and avoid intrusion by enabling the user to add context to their location
• Work with available information to ascertain critical contextual information
• Increase efficiency by understanding worker position and job status
• Add simple two way communication systems to your products and increase your product’s value

Graham Wallace, Senior Business Strategist, ESRI