Conference Agenda

• Understand how fast the tracking industry is growing and what key developments you should be preparing for
• Revenue & profit predictions for key vertical markets:  Lone Worker, Family Tracking, Mobile Resource Management, Emergency Response
• How to future-proof your service:  Expert analysis of emerging sensor and location technologies that are about to impact your business
• Latest trends: Get the lowdown on AGPS and Smartphone tracking solutions – and the impact they’re having
• Get expert insight into the current statistics forecasts and growth rates for GPS tracking industry and get the inside knowledge on the tracking companies who are making real gains
• Market convergence and consolidation:  Find out how your business will be affected

• Examine the optimum business model for your specific solution; debate whether monthly subscriptions and service bundles are the way to go
• Understand how much customers are willing to pay for your solution
• Is ‘reassuringly expensive' still the way to make money? 
• How does 'low cost app' deployment change the space?
• Boost profits with value-added services like call centers and medical reminders
• Grow your market appeal by diversifying your deployment model
• Understand why opting to merge with bigger companies is often the best go-to-market strategy

• Understand the best hardware and software decisions across vertical markets
• How to select and structure the right network services and network providers for your solution
• Examine how to manage solution implementation
• Discover the best way to launch and utilize ancillary services
• Get the right level of functionality and manage, Time to market and Cost of Service

• Define a unique value proposition – how to locate the actual wearer, not just the device
• Understand the challenges for the development of the smallest mobile connector device in the world (form factor, feature set, safety mechanisms)
• Identification of target markets: mainstream vs early adopters vs niche 
• How to enter, penetrate and grow: Establishment of a global footprint, global infrastructure and product roadmap
• Lok8u and LifeProtekt: Why forming strategic partnerships is the best way to reach out to people in need
• How technology is serving Alzheimer’s and Autism sufferers - Benefits for people at risk

Norbert Haas, COO, Lok8u LLC

• Combat the ‘ elusiveness’ of the tracking market and target profits by examining Lone Worker vs Personal tracking
• Explore how smaller businesses can best exploit niche and mass market segments to profitably grow their business?
• How to balance key challenges ( Smartphone’s, AGPS, Ubiquitous location, Privacy Issues, fall detection and elevation) to produce the right solution for both enterprise and consumer/prosumer markets
• How to capitalize on Canadian Lone Worker Legislation to grow your profits

• Vital criteria for a ‘peace of mind’ tracking solution that also maximizes entertainment
• Overcome the challenges of implementing a very personal service on a full-scale solution
• Using data and customer profiling to provide the ultimate entertainment experience
• How Nickelodeon examines demographic data and aggregated tracking patterns to optimize site design  
• Effective use of tracking data for financial modeling

• Get to grips with the current Tracking Need: what customers actually want- who uses the technology and for what purpose?
• Examine the must have features for a successful tracking solution
• Zoombak shares the key lessons learned and examines vital strategies for a successful solution
• Discover where the opportunities lie for the future of the tracking market

• Discover the strengths of each, and what it means for fix times, accuracy and subscriber reach
• Examine what sort of services each solution best addresses
• Understand the view of Carriers and integrating positioning options into your solution

• An update on the latest commercial location technologies: challenges and opportunities beyond latitude and longitude
• Get to grips with the types of Geofences and the Compelling Scenarios that they Enable
  Privacy Implications of a Constant Stream of Location Data

Joel Grossman, VP Marketing and Product Management, WaveMarket

• Explore the effect of changing devices, networks and business relationships on best practice guidelines
• Complying with LBS privacy legislation – without affecting product usability
• Understand the best application of privacy guidelines across differing solutions
• Explore the privacy issue of location based routing of inbound communications

• Uncover the state of current E911 legislation and explore it’s impact on service providers and enterprises
• How E911 will impact your business; deploying Emergency Location Services and their relation to LBS
• How to comply with E911 legislation; What this means for solution providers/carriers and enterprises
• Examine the likelihood of the implementation of additional emergency services legislation/regulation in the US and globally

• Key relationships between solution providers, carriers, device manufacturers, Smartphone, networks and app developers
• How new technology is combating issues of battery, durability and size to create better solutions
• Discuss whether the Smartphone will ever be able to hold its own when it comes to mission-critical or man-down solutions
• Understand what dedicated devices can offer that Smartphones can’t
• With the fall in the cost of GPS, how are other lifestyle devices going to change the space?
• The Smartphone revolution and business:  How the App Store model and operators affecting the monetization of the market?

• How MEMS can enhance your product, solve battery life issues, and deliver man down solutions
• How long before the cost of MEMS falls – and what’s going to push it down
• How MEMS are driving a divide between high-end and low-end products – and how the tracking space is affected
• Understand how the advent of sensors in Smartphones and other gaming devices will affect your solution?
• How to exploit sensors to improve time to first fix – and ultimately drive adoption

• Understand what emerging technologies (4G LTE, WiMAX) and trends (femtocells, indoor coverage solutions, WiFi) mean for indoor location
• Discover what is good enough for location accuracy and how does this change with differing solution application
• Identify how indoor location technology will develop and who is going to push future Innovation
• Cost versus worth:  Ubiquitous location as standard – and the need to have it at all costs
• On-deck vs. Off-deck business models:  Which one will win the battle?
• How indoor location will change the traditional tracking space and the App-enabled solutions being developed

• Examine what useful data you can glean from tracking solutions and how to work with critical contextual information
• Boost efficiency through tracking data as a result of better understanding on worker position and job status
• Uncovering the most valuable part of your data – and using it to boost profits
• Compare the use of individual data for customers with that of aggregated location data

• Discover how the public sector deals with key issues such as data collection methods, costs, ownership, and data sharing arrangements
• Understand how the City of Chicago effectively provides multi-modal information to travelers
• Explore public-private partnerships and understand how to successfully work with the public sector
• Get a breakdown of the public sector’s stance on privacy issues. What distinction can be made between government and private collection and uses of location data?
• Examine the problem of rapidly changing technologies vs. the public sectors' adoption cycles, and what this means for the tracking companies

• Best methods for managing and storing large quantities of data 
• Examine the best way of visualizing and displaying location data to the customer
• Legal implications of handling data: Dealing with privacy and understanding your responsibilities
• Utilize intelligent data internally –and for customers – to save money and offer a better service

Moderator: Natasha Leger, Editor, LBx Journal

Mikki Nasch, EVP Business Development, Sense Networks
Alan N Sutin, Chair, Global Intellectual Property & Technology, Practice Group, Greenberg Taurig LLP

James Killick, Lead Product Manager, Business Products, ESRI

• Breakdown social location; key facts and figures about product adoption, churn rate and current market size
• Examine how companies such as Nike and Adidas have exploited fitness tracking and community to improve service and increase adoption
• Optimize your solution by fully understanding consumer expectations
• Explore how these services have framed key benefits to maximize monetization and mass adoption
• Partnerships:   Where do these services fit into the space and what they can offer you?

• Analyze older tracking solutions to learn which elements have longevity
• Key future investment areas such as indoor location and elevation:  What do historical shifts reveal?
• Solutions design for multiple screens – not just PC – to meet expectations of ubiquitous access
• How to achieve a flexible solution that copes with GPS chip proliferation and integration in Smartphones… keys… shoes…