Overcome technical challenges and meet customer expectations to power your tracking business forward
Update! Confirmed Attendee List now online
Location technologies are relentlessly working their way into every mobile device. With 550 million GPS smartphones forecast to be sold by 2012, it's clear that location capabilities will soon become omnipresent.
In fact, the cost of embedding location capabilities is becoming so low that universal penetration of location is to be expected in most portable devices.
The market potential for tracking services is huge, but with soaring interest from end-users a vital question still remains: Are tracking products able to match up to customer expectations?
For the first time end-users, service providers and location enablers will come together at the industry's largest tracking and positioning conference with more than 25 speakers and a razor sharp agenda that identifies and solves the problems all tracking and positioning players are facing.
Location is everywhere, customer expectations are soaring and the tracking industry is being hit by a storm of business drivers...
Tracking and locating solutions are becoming big business. Underpinned by an increasing interest from Mobile Network Operators, driven by customer demands for safety and supported by projections that 80% of all mobile phones will be GPS enabled in Q4 of 2011
It's not all plain sailing, however, and old problems are still causing major issues. Coverage, accuracy, indoor location, Time To First Fix and battery capacity all still plague tracking products.
While passable solutions to these problems are available, end-users expect location enabled products to meet their needs now. The big question is what do end-users want from these products? Do the strategies of location enablers, tracking solution providers and end-users all line up?
The drivers are present and the statistics are incredible, but vital questions still remain...
And that's not all; location players are still crying out for profit strategies that will guarantee serious revenues. Sustainable business models are critical for the success of all segments of the ecosystem.
Tracking and Positioning Europe will find the solutions to these problems and offer a forum for innovation in 2011 and beyond
With the industry demanding to hear from mobile operators, end-users, insurance companies and pioneering location technology providers, the conference has brought together the executives that you need to do business with
Vodafone, BP, ESRI, IBM, Sagemcom, Bosch Sensortec, Zebra Technologies, CSR and more will tackle 2011's burning questions
Those are just a few names from a cast of more than 25 speakers from the industry's driving forces and innovators
Make sure your company is represented for these 2 packed days of intensive learning and networking.
Join the major location players on November 17th and 18th in Amsterdam and develop the profit strategies your business needs to succeed.