Conference Agenda

• Get a breakdown of the state of emerging and existing location technologies and their use over the next five years
• Find out how hybrid location solutions will become the norm, with WPS (Wi-Fi Positioning Systems), Cell ID and motion sensors enabling multiple growth areas
• Find out how 2011 will be the year Mobile Network Operators open up historical and real time location data
• Breakdown the new revenue opportunities pervasive location will create for MNOs, location aggregators and developers
• Get an insight into how UltraWideBand, RFID and other location technologies still have a vital role to play in the positioning space

• Gain insight into how location technology competition is going to evolve in 2011 and what is the expected market size for those technologies in the next five years
• Find out what role location technologies will play in shaping of the future of the LBS and telematics value chains
• Understanding your service and customer – how should your company deliver business and commercial benefits?
• How sensor and chip integration could increase the scope for LBS services, while driving down costs

Craig Swallow, CEO, Connexion2
Euro Beinat, Vice President, Location Solutions, Zebra Technologies

Kanwar Chadha, CMO and Founder of Sirf Technologies, CSR

Frederic Bruneteau, Managing Director, Ptolemus

10:15 -  10:45 CASE STUDY: How do enterprises actually benefit from real time location and tracking?

Arttu Huhtiniemi, Product Management Executive, Ekahau

11:20 - 11:50 Operator partnerships: family and workforce location applications in the U.S and Europe

Kristian Nylund, Director of Sales and Business Development, Europe, TCS

• Breakdown how a rapidly developing smartphone market with cheap accelerometers, magnetometers, gyroscopes and GPS capabilities will enable low cost high level tracking and MRM services
• Understand how dedicated tracking devices can leverage precise accuracy and battery capacity to create a solid mission critical and MRM business segment
• Discover how the integration of quartz gyroscopes, and other advanced motion sensing technologies, will enable a greater accuracy and consistency for smartphone tracking and disrupt the traditional market

Stephane Gervais-Ducouret, Global Marketing Director for Sensors, Freescale
Fabrizio de Liberali, Global Product Manager - Location Based Services, Vodafone

Kristian Nylund, Director of Sales and Business Development, Europe, TCS

Jérémie Bouchaud, Director, Principal Analyst MEMS, iSuppli

• Indentify your user segment, and find out what is most important to them. Is accuracy seen as a key requirement to users and operators?
• Get expert insight on how lone worker protection terminals should evolve to meet the needs of enterprise customers
• Discover if time to first fix could be the factor that matters most in the consumer segment and battery concerns in the enterprise market
• Find out how coverage could actually be the key to unlocking the tracking and positioning market

• Discover how BP is utilising RFID technology to track workers and improve worker safety
• Get a low down on how BP are addressing positioning challenges in heavy metallic environments
• Discover what BP regards as the key evolutions it needs to see from tracking and positioning solutions to improve worker safety

16:10 - 16:40 Presentation: Freescale's perspective on the future of positioning, sensors and location

Stephane Gervais-Ducouret, Global Marketing Director for Sensors, Freescale

16:40 - 17:10 Presentation: Location and connectivity convergence: connecting everything, everyone and everyplace in a location-aware world

Kanwar Chadha, Founder of SiRF Technology and CMO CSR

• Discover how companies are effectively harnessing real time location data to enhance traceability solutions
• Find out the perfect way to manage information and metrics to move supply chain visibility towards a collaborative experience between your company, partners and customers
• Work with new compliance challenges, the new international Service Orientated Architecture (SOA) and emerging legislation to provide simple end to end tractability solutions
• Understand how geo-fencing is becoming a key component of smart data monitoring

• Find out how MEMS will drive a divide between high end and low end products in the positioning market
• Get the low down on the falling costs of MEMS; when will prices drop and what will be the business drivers to force the change
• Find out how the MEMS market will evolve in 2011 in line with adoption by smartphones and other devices

9:55 - 10:40 Panel Debate: A new wave of profit opportunities: how affordable mobile indoor location solutions will come to the fore in 2011

• Examine the next step in indoor positioning and debate if infrastructure based positioning is currently the only viable option for businesses
• Understand how indoor location technology will develop in the next 12 months and who will push future innovation
• Get the latest on radio-based Wi-Fi/Bluetooth and inertial approaches to indoor solutions
• Find out how cost effective accelerometers and gyroscopes can be used to create solid indoor solutions today

Stuart Strickland, Director, GPS & Hybrid Location Strategy, Atheros Communications

Robert Schoenfield, Vice President, Polaris Wireless

Willy Maes, Head of Sector - Transport, European Commission
Arttu Huhtiniemi, Product Management Executive, Ekahau

Moderator: Ian Sheret, Founder, Polymath Insight

11:15 - 11:40 CASE STUDY: Location and Privacy - A Mobile Network Operator's Perspective

Kasey Chappelle, Global Privacy Counsel, Vodafone

11:40 - 12:05 CASE STUDY: MEMS sensors supported pedestrian navigation

Dr Wolfgang Schmitt, Product Marketing Manager, Bosch Sensortec

• Discover how MNOs plan to allow access to location data in the coming years
• Do MNOs have plans to invest in better infrastructure for A-GPS in Europe?
• Get to grips with how MNOs want to manage privacy concerns and ‘opt in’ procedures
• Understand how MNOs will differentiate between active and passive location requests

• Hear industry case studies on how RTLS technology has helped to boost throughput, reduce costs and improve processes
• Examine the new profit opportunities RTLS enables for B2B tracking applications including manufacturing assembly, production logistics, healthcare and security
• How to harness location technologies beyond RFID and GPS, including UltraWideBand, ZigBee and WPS to enhance your products
• Discuss how to balance a combination of battery intensive location technologies without driving costs beyond the customer

• Examine what useful data you can glean from tracking solutions and how to work with critical contextual information
• How to effectively exploit smart real time data handling to manage complex sensor and customer data, and collaborate with partners
• Increase efficiency in MRM, vehicle and asset tracking by taking advantage of the latest developments in backend systems
• Find out how to work with aggregated location data to provide information beyond normal levels

• Discover how a GPS receiver and proprietary antenna fitted inside a SIM card could provide a mass location service
• Understand how SIM Card location will enable MNOs to launch location services without relying on network intensive cell positioning or requiring customers to upgrade to a GPS capable handset
• Find out how this technology will allow integration of A-GPS into almost all existing mobile phones; enabling mass market deployment of value added services without A-GPS handset deployment